Strategic Marketing Programs Lead

PAYPAL PTE. LTD.; Singapore; On-site; SGD 100,000 - 130,000; Full time

Job summary

A leading financial services company in Singapore is seeking a Program Manager to drive marketing program execution and delivery. The successful candidate will manage complex campaigns, work with cross-functional teams, and provide strategic guidance while ensuring alignment across the organization. Candidates should have 5-8 years of experience in marketing operations and demonstrate strong stakeholder management skills. This role demands flexibility to operate in global hours, emphasizing results and communication for technical and non-technical stakeholders.

Qualifications

• 5-8 years of relevant work experience.
• Successful management of complex multi-channel marketing programs.
• Experience in Marketing Operations or Martech environments.

Responsibilities

• Lead end-to-end delivery of complex marketing campaigns.
• Partner with Marketing, Operations, and Martech teams.
• Coordinate tasks and resources across implementation teams.
• Manage stakeholder expectations and provide project updates.
• Define tracking and measurement requirements.
• Establish success metrics and operational processes.
• Act as primary contact for risk management.
• Maintain project documentation and briefs.
• Identify optimization opportunities.
• Contribute to change management efforts.

Skills

Cross-functional collaboration

Stakeholder management

Campaign execution

Data analytics

Strategic consultation

Education

Bachelor's degree or equivalent experience

Tools

Adobe Experience Cloud

Pardot

GA4

Tableau

Power BI

Job description

A leading financial services company in Singapore is seeking a Program Manager to drive marketing program execution and delivery. The successful candidate will manage complex campaigns, work with cross-functional teams, and provide strategic guidance while ensuring alignment across the organization. Candidates should have 5-8 years of experience in marketing operations and demonstrate strong stakeholder management skills. This role demands flexibility to operate in global hours, emphasizing results and communication for technical and non-technical stakeholders.