Strategic Marketing Manager – Retail & Digital Growth

TOKO WARISAN PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading halal retail brand in Singapore is seeking a creative and data-driven Marketing Manager to lead retail and digital growth. The role involves developing marketing strategies, managing campaigns across channels, and engaging with the Muslim community. A minimum of 5 years experience in marketing and a strong understanding of retail behavior are essential. This position offers career growth opportunities and the chance to make a significant community impact in a collaborative culture.

Benefits

Collaborative value-driven culture

Opportunity for career growth

Work on high-impact campaigns

Qualifications

• Minimum 5 years of marketing experience, with 2–3 years in retail marketing.
• Highly disciplined and proactive with a strong community focus.
• Comfortable working in a fast-paced retail environment.

Responsibilities

• Develop annual and quarterly marketing plans aligned with business targets.
• Plan and execute in-store promotions and brand activations.
• Lead content ideation for Meta, TikTok and e-commerce platforms.
• Manage monthly marketing budgets and track ROI.
• Work closely with cross-functional teams to support peak seasons.

Skills

Creative production (video, design, storytelling)

Experience with Meta Ads

Strong understanding of consumer behaviour

Budget management

Comfortable in a fast-paced environment

Education

Diploma/Degree in Marketing, Business, Mass Communication or related fields

Tools

TikTok Ads Manager

Google Ads

SEO

Job description

A leading halal retail brand in Singapore is seeking a creative and data-driven Marketing Manager to lead retail and digital growth. The role involves developing marketing strategies, managing campaigns across channels, and engaging with the Muslim community. A minimum of 5 years experience in marketing and a strong understanding of retail behavior are essential. This position offers career growth opportunities and the chance to make a significant community impact in a collaborative culture.