Strategic Marketing Lead for Campaigns & Growth

MD Consumer Appliance; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job description

Responsibilities

1. Develop and implement marketing strategies to promote products.
2. Plan and execute marketing campaigns, including digital marketing, social media, and advertising.
3. Create, design, and manage artwork and content for the company’s websites and social media platforms.
4. Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly.
5. Collaborate with cross‑function teams, including sales, designers, and product managers.
6. Manage and track budgets for marketing initiatives.
7. Prepare and present reports on marketing performance and effectiveness to management.
8. Assist in the development of promotional materials.
9. Coordinate with external agencies and contractors to execute marketing or endcap/showroom renovation projects.
10. Work closely with product managers to understand product features and selling points for effective marketing communication.