Social Media Specialist

minden.ai; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A technology venture in Singapore is seeking a Social Media Specialist to drive brand engagement and manage social media platforms. The ideal candidate should have 3-5 years of experience in social media, strong creative skills, and the ability to work in a fast-paced environment. Responsibilities include developing social media strategies, managing platforms, and creating engaging content. The role promises a creative and collaborative work culture.

Qualifications

• 3-5 years of proven experience as a Social Media Specialist or Executive.
• Strong understanding of social media platforms, trends and best practices.
• Creative mindset with the ability to generate engaging content.

Responsibilities

• Assist in developing social media strategies and executions.
• Manage social media platforms like Facebook, Instagram, TikTok.
• Create and manage content including visuals and short-form videos.

Skills

Social media strategy development

Audience engagement

Creative content generation

Communication skills

Time management

Tools

Canva

Adobe Photoshop

Illustrator

InDesign

Job description

Who we are

minden.ai is a technology venture founded by Temasek in strategic partnership with DFI Retail Group and coalition partners DBS Bank, PAssion Card, Singtel, Great Eastern, FoodPanda and GoJek.

We are on a mission to redefine how brands engage with their customers through the power of machine learning and artificial intelligence. We are building a next generation insights-driven platform to serve millions of customers and merchant partners across Southeast Asia.

We are currently seeking a Social Media Specialist to join our Marketing Team in Singapore.

The way we work

At minden.ai, our culture is the foundation of everything we do. We believe in the power of teamwork and collaboration. We are continuous learners and commit to stay ahead of the curve to drive positive change in our industry. We do not settle for mediocrity without our best effort. We do our best to create the greatest value for our customers' long term success.

Your responsibilities will include but not limited to

• Assist the Marketing Team to develop the social media strategies and executions that deliver our brand and business value
• Manage yuu Rewards Club’s social media platforms (Facebook, Instagram, Tiktok, Telegram and WhatsApp)
• Drive relevant conversations, monitor social media trends and proactively share the insights with product, marketing and other cross functional teams
• Create, curate and manage all native contents such as meta posts and stories, TikTok content, including static visuals, short-form videos, copywriting.
• Stay informed and perform research about industry trends, social media best practices, and emerging platforms to ensure our strategies are up–to-date
• Collaborate with cross-functional teams to integrate social media into overall marketing campaigns
• Assist in the execution of joint marketing initiatives including social media content creation, with yuu’s partners, ensuring branded content requests and deliverables are aligned to partners' requirements
• Manage end-to-end social media advertising campaigns and budgets
• Work with social media, creative, production and media agencies for different projects
• Help track and report on campaign performance, social metrics, and partner deliverables
• Support experimentation and implementation of gen-AI content, with a willingness to learn and stay updated on the latest AI tools and developments

You should have:

• Ideally 3 - 5 years of proven experience as a Social Media Specialist or Executive either in agency or in-house
• Strong understanding of social media platforms, trends and best practices
• Proven track record of driving audience engagement and growth on social media platforms
• Creative and self-driven mindset with the ability to generate engaging content independently
• Exemplary communication and interpersonal skills
• Ability to work independently and collaboratively in ambiguous, low control yet fast paced environment
• Strong time management skills, with the ability to deliver under tight schedules / deadlines
• Experience and proven proficiency in Canva, Adobe Photoshop, Illustrator, InDesign will be a big plus
• Are familiar with or eager to learn AI-powered creative tools such as ChatGPT, Gemini AI and Kling, to accelerate and scale content ideation and production
• Have a passion for creating content and a willingness to learn and experiment with new formats, trends various GenAI tools for content creation
• Existing network with KOLs and content partners will be an added advantage