Social Media Marketing Specialist (Healthcare)

Private Advertiser; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A healthcare content creator role in Singapore focusing on producing engaging short-form videos for social media platforms like TikTok and Instagram. The position requires a diploma or degree in Media, Communications, or related fields, along with 1–4 years of relevant experience. Responsibilities include planning, filming, and editing videos while collaborating closely with marketing teams. Ideal candidates are proficient in video editing tools such as CapCut, possess strong storytelling skills, and have a solid command of English. Join a supportive team dedicated to helping people navigate their health journeys.

Qualifications

• 1–4 years of experience in content creation or video production for social media.
• Proficient in short-form video editing tools and graphic design skills.
• Strong sense of visual storytelling and social media tone.

Responsibilities

• Plan, film, and edit engaging videos for social media platforms.
• Capture authentic content within clinics and create relatable captions.
• Collaborate with marketing and design teams on visuals.

Skills

Content creation

Video production

Social media management

Graphic design

Visual storytelling

English proficiency

Education

Diploma or Degree in Media, Communications, Marketing, or Film

Tools

CapCut

Adobe Premiere Pro

Canva

Meta Business Suite

Meta Ads Manager

TikTok Ads Manager

YouTube Studio

Job description

Key Responsibility

• Plan, film, and edit short-form videos (Reels, TikTok, YouTube Shorts) that are engaging, educational, and visually appealing.
• Capture authentic content within clinics — interviews, lab insight, behind the scenes and patient-journeys.
• Edit videos with platform trends in mind using tools like CapCut ensuring strong hooks and retention.
• Create thumbnails, write captions, and select hashtags that connect with patients in a relatable way and optimised for engagement.
• Schedule, post, and track content performance across platforms.
• Stay updated with social trends, algorithm changes, and platform best practices.
• Brainstorm creative ideas for campaigns or educational series.
• Collaborate with our marketing and design team on cross-platform visuals and paid ad content.
• Post and schedule content across social media channels.
• Stay updated with social media trends, algorithm changes, and platform best practices.
• Maintain a library of multimedia assets such as articles, videos and images.

Requirements

• Diploma or Degree in Media, Communications, Marketing, or Film — or equivalent hands‑on experience.
• 1–4 years of experience in content creation or video production (agency or in‑house) for social media. Healthcare experience would be added advantage. Fresh graduates are encouraged to apply.
• Proficient in short‑form video editing tools (CapCut, Adobe Premiere Pro, or similar) and graphic design skills (Canva).
• Skilled in smartphone and camera filming, basic lighting, and audio setup, and ability to guide cast / talent during shoots.
• Strong sense of visual storytelling and social media tone.
• Strong command of English for crafting short, catchy captions and understanding tone across platforms.
• Familiar with TikTok, Instagram, and YouTube Shorts trends and audience behaviour.
• Experience with Meta Business Suite, Meta Ads Manager, TikTok Ads Manager, or YouTube Studio (added bonus skill).
• Comfortable using LinkedIn for professional storytelling or brand content (added bonus).

Why Join Us

At Sincere Healthcare Group, you’ll do more than just create content — you’ll tell real stories that help people understand their health and fertility journeys. You’ll be part of a supportive, forward‑thinking team where creativity and empathy go hand in hand.