Social Media Manager

Ksisters; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A dynamic skincare and lifestyle brand in Singapore is seeking a talented Social Media Manager to lead content creation and brand storytelling. You will develop engaging short-form videos and manage a content team while overseeing influencer collaborations. Ideal candidates will have proven social media management experience, proficiency in Adobe Creative Suite, and a passion for beauty and lifestyle products. This role is focused on connecting with discerning audiences, especially moms, through authentic brand representation.

Benefits

Meal Allowance

Performance Bonus

Insurance

Qualifications

• Proven experience in social media management and content creation.
• Strong hands-on experience with short-form video content.
• Experience managing UGC creators and collaborations.

Responsibilities

• Create short-form video content for social media platforms.
• Plan and execute content calendars aligned with brand objectives.
• Manage UGC creators and oversee content quality.
• Track content performance and prepare insights for the Marketing Manager.

Skills

Social media management

Content creation

Brand storytelling

Short-form video editing

Adobe Creative Suite

Understanding of social media trends

Project management

Communication skills

Tools

Adobe Photoshop

Adobe Illustrator

Adobe Premiere Pro

Shopify

Google Analytics

Job description

Premium Skincare, Baby & Kids Products & Lifestyle Brands

We are seeking a creative and experienced Social Media Manager, ideally a mature female professional, to join our dynamic team. In this role, you will lead content creation and brand storytelling for a portfolio of premium skincare, baby & kids skincare, and lifestyle brands, targeting discerning audiences including moms. You will play a hands‑on role in content creation while also managing UGC creators and a growing content team.

This position reports directly to the Marketing Manager.

Key Responsibilities

Content Creation & Social Media

• Personally create short‑form video content (30–40 seconds) across skincare, baby/kids, and lifestyle themes for platforms such as Instagram and TikTok.
• Plan and execute a structured content calendar aligned with brand objectives and campaign timelines.
• Translate brand identity into engaging, high-quality visuals and videos that reflect premium, trustworthy brand values.
• Oversee photography and video production to maintain consistent brand aesthetics.
• Collaborate closely with the marketing team on social media, blog, and campaign content tailored to mature audiences and moms.

Brand Representation

• Confidently represent brands on camera or through voiceovers with authenticity and professionalism.
• Ensure all messaging, tone, and visuals align with premium positioning and audience expectations.

UGC & Creator Management

• Manage UGC creators end‑to‑end, including briefing, content direction, timelines, and project follow‑ups.
• Source, curate, and oversee high‑quality user‑generated content to strengthen community engagement.
• Manage and mentor in‑house content creator, with responsibility to support and scale the content team as the business grows.
• Build and maintain strong relationships with creators, influencers, and KOLs to execute effective collaborations.

Reporting & Backend Support

• Track content and campaign performance, preparing regular reports and insights for the Marketing Manager.
• Support Shopify backend operations, including content updates, product listings, and basic performance reporting.
• Monitor results and optimize content strategies based on engagement and conversion data.

Proven experience in social media management, content creation, and brand storytelling.

Strong hands‑on experience creating and editing short‑form video content.

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).

Comfortable and confident appearing on camera for brand content.

Strong understanding of social media platforms and trends, especially for mature audiences and moms.

Experience managing UGC creators and influencer/KOL collaborations.

Familiarity with Shopify content management, product listings, and analytics.

Excellent communication, organizational, and project management skills.

Passion for beauty, skincare, baby/kids, and lifestyle products.

Singapore Citizens or PR only.

Preferred Skills

• Knowledge of SEO best practices.
• Experience with analytics tools (Google Analytics, Shopify Analytics, etc.).

Meal Allowance

Performance Bonus

Insurance