Social Media Lead (Global Crypto Exchange)

Hyphen Connect; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading global digital asset exchange based in Singapore is seeking a Social Media Lead to own and execute their global social media strategy across various platforms. The ideal candidate will have proven experience in leading social media initiatives and a deep understanding of the crypto industry. This role requires strong leadership and creativity in fostering content that resonates with users, while monitoring trends and competitor activities. Join a dynamic team in a fast-moving market environment.

Qualifications

• Proven experience leading social media strategy at scale, not just execution.
• Deep familiarity with Web3/crypto/exchange industry rhythms and narratives.
• Strong creative instincts and ability to drive engagement.

Responsibilities

• Own the global social media strategy across multiple platforms.
• Drive creative content ideation tailored to crypto culture.
• Monitor trends and competitor activity in real time.

Skills

Social media strategy

Creative content ideation

Leadership

Strategic thinking

Communication skills

Job description

Social Media Lead (Global Crypto Exchange)

We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.

They are now hiring a Social Media Lead to own global social strategy and execution across platforms. This role is responsible for global social media strategy, content innovation, and growth governance. You will lead social matrix operations across multiple platforms, working closely with regional teams, content creators, and marketing leadership.

We are looking for someone creative, culturally sharp, and execution-driven, who understands the pace and dynamics of the Web3 / exchange industry.

Key Responsibilities

• Own the global social media strategy, including platform positioning, content pillars, and growth goals
• Manage a multi-platform social media matrix (X / Twitter, Telegram, Instagram, TikTok, YouTube, regional platforms, etc.)
• Drive creative content ideation — bold, timely, and native to crypto culture
• Plan and execute content around market cycles, launches, events, and trending narratives
• Establish clear content governance, workflows, and performance metrics
• Collaborate with regional teams to ensure global consistency with local relevance
• Monitor trends, memes, sentiment, and competitor activity in real time
• Manage external agencies, creators, or internal editors where applicable
• Balance brand safety, compliance awareness, and growth velocity

Qualifications & Background

• Proven experience leading social media strategy at scale, not just execution
• Strong creative instincts — able to “make things happen” and drive engagement
• Deep familiarity with Web3 / crypto / exchange industry rhythms, users, and narratives
• Strong leadership, strategic thinking, and executive communication skills