Social Media Analyst

Melior; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading tech company in Singapore is seeking a Social Media Analyst to enhance digital marketing efforts through data-driven insights. In this role, you will track key performance metrics across social platforms, conduct audience analyses, and deliver actionable reporting to the marketing team. The ideal candidate has 3–5 years of experience in digital analytics and is proficient in dashboard creation and social media tools. Join us in optimizing our social media strategies and making a real impact.

Qualifications

• 3–5 years in digital analytics, marketing intelligence, or social media reporting.
• Expert-level skills in building dashboards and advanced Excel proficiency.
• Deep familiarity with native platform analytics and third-party tools.

Responsibilities

• Track and analyze key performance indicators across all social platforms.
• Own the weekly, monthly, and quarterly reporting cycles.
• Manage documents related to social data ensuring accuracy and cleanliness.
• Conduct regular audience analysis to understand demographic shifts.
• Monitor competitor performance and industry benchmarks.
• Provide data-backed suggestions for content pivots and budget allocation.

Skills

Digital analytics

Marketing intelligence

Social media reporting

Dashboard building

Critical thinking

Attention to detail

Tools

Tableau

Looker Studio

PowerBI

Meta Business Suite

TikTok Ads Manager

LinkedIn Page Analytics

Sprout Social

Brandwatch

Sprinklr

Job description

SOCIAL MEDIA ANALYST

Tech Company, Singapore

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We arecurrently looking for a Social Media Insights & Reporting Analyst to join a huge tech client for a 1 year contract (with the possibility of extension /going permanent).

The Insights & Reporting Analyst turns raw data into a competitive advantage. You are responsible for measuring the performance of the social media ecosystem, providing the "why" behind the numbers, and delivering actionable recommendations. You ensure that the team isn't just busy, but effective, by maintaining the "Summary" reports and "Documents & Artifacts" that track long-term growth and ROI.

What you'll be doing:

• Performance Monitoring: Track and analyze key performance indicators (KPIs) across all social platforms (Engagement, Reach, Conversion, Sentiment).
• Deep-Dive Reporting: Own the weekly, monthly, and quarterly "Summary" reporting cycles, presenting findings to the broader marketing team.
• Data Governance: Manage the "Documents & Artifacts" related to social data, ensuring tracking links (UTMs), tagging structures, and data sources are accurate and clean.
• Audience Insights: Conduct regular audience analysis to understand demographic shifts, sentiment trends, and community behavior.
• Competitive Benchmarking: Monitor competitor performance and industry benchmarks to identify gaps and opportunities in our current strategy.
• Strategy Optimization: Partner with the Content Planner and Campaign Manager to provide data-backed suggestions for content pivots, budget allocation, and platform priorities.

What you bring:

• Experience: 3–5 years in digital analytics, marketing intelligence, or social media reporting.
• Data Visualization: Expert-level skills in building dashboards (e.g., Tableau, Looker Studio, or PowerBI) and advanced Excel proficiency.
• Platform Tools: Deep familiarity with native platform analytics (Meta Business Suite, TikTok Ads Manager, LinkedIn Page Analytics) and third-party tools (e.g., Sprout Social, Brandwatch, or Sprinklr).
• Critical Thinking: The ability to look at a spreadsheet and tell a story, not just list the numbers.
• Attention to Detail: You are the "source of truth" for the team; precision in data collection is non-negotiable.