Singapore Digital Product Manager (Vice President)

PowerToFly; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A global financial services company is seeking a Digital Growth Lead Analyst in Singapore to drive the strategy for client-facing digital platforms. The successful candidate will manage the digital platform roadmap, enhance client experience, and lead commercialization strategies. With a strong background in digital product management and over 7 years of experience, this role is ideal for an advocate of customer-centric innovation. Comprehensive benefits included, applying candidates should be prepared to influence and collaborate across teams.

Benefits

Access to telehealth options

Well-being programs

Financial planning assistance

Qualifications

• 7+ years of experience.
• Experience in Digital Product, Platforms or similar role.
• Exceptional communication, interpersonal, and influencing skills.
• Ability to adapt and maintain a flexible approach in an agile environment.

Responsibilities

• Define and manage the digital platform roadmap.
• Facilitate collaboration across key partners.
• Drive key digital KPIs.
• Lead commercialization strategy for Citibank Online and Mobile App.
• Oversee client communications related to digital platform enhancements.

Skills

Digital Product Management

Strategic Vision

Communication

Collaboration

Customer Advocacy

Innovation

Education

Bachelor’s/University degree

Master’s degree

Job description

At Citi, we get to connect millions of people across hundreds of cities and countries every day. And we've been doing it for more than 200 years. We do this through our unparalleled global network. We provide a broad range of financial services and products to our clients – whether they be consumers, corporations, governments or institutions – to help them meet their biggest opportunities and face the world's toughest challenges.

• Citi provides programs and services for your physical and mental well-being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country
• We empower our employees to manage their financial well-being and help them plan for the future

Citi Wealth is an integration of Citi Private Bank and the Consumer Wealth organization into a single business enabling Citi to serve its clients across the wealth spectrum and capitalize on Citi’s industry leading capabilities to support the goal of Wealth, which is to be the leading wealth management provider globally.

Digital Growth Lead Analyst will play a pivotal role in shaping and executing the strategy for our client-facing digital platforms and commercializing technology ecosystem. This role is primarily responsible for driving innovation and enhancing the end-to-end client experience across all digital touchpoints. The successful candidate will combine deep expertise in digital product management with a strategic vision for platform evolution to deliver measurable business outcomes and support the bank's digital growth strategy.

Responsibilities:

• Define and manage the digital platform roadmap, incorporating in-depth competitive landscape analysis, market trends, and client needs to prioritize initiatives and features.
• Facilitate extensive collaboration across all key partners including Technology, Product, Client Advisors, Contact Centre, and Controls teams to ensure a unified approach and deliver the best possible experience for clients.
• Drive key digital KPIs, including digital adoption rates, engagement metrics, and Net Promoter Score (NPS), through strategic initiatives and continuous optimization.
• Lead the commercialization strategy for Citibank Online and Mobile App, focusing on driving increased digital engagement and conversions through targeted features and campaigns.
• Oversee the strategy and execution of client communications related to digital platform enhancements, new features, and value propositions to drive awareness and adoption.
• Design and deliver training programs and materials for Client Advisors to effectively utilize digital platforms and articulate their value to clients.

Qualifications:

• 7+ years of experience
• Experience in Digital Product, Platforms or similar role
• Exceptional communication, interpersonal, and influencing skills.
• Demonstrated ability to absorb new information quickly.
• Must be a passionate advocate for the customer and an ambassador for change, willing to speak up and challenge the status quo in order to build a truly customer‑centric organization and culture.
• Demonstrated track record of partnership and collaboration among cross‑functional teams.
• Ambition to drive toward continuous innovation and improvements.
• Ability to quickly adapt and maintain a flexible approach and resiliency in an agile environment.

Education:

• Bachelor’s/University degree, Master’s degree preferred

Job Family Group: Product Management and Development

Job Family: Digital Product Management

Time Type: Full time

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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