SEO & SEM Specialist

SKILLS DEVELOPMENT ACADEMY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading education organization in Singapore is seeking a skilled SEO & SEM Specialist to drive digital marketing campaigns. This role involves managing Google Ads, conducting keyword research, analyzing performance, and maximizing ROI. Ideal candidates have proven experience in Google Ads, strong analytical skills, and at least 2 years in PPC advertising. A bachelor's degree in Marketing is preferred. This position offers a unique opportunity to impact the company's growth in digital marketing.

Qualifications

• Proven work experience as a Google Ads Specialist or similar role.
• Experience managing $30,000 - $50,000 advertising budget.
• At least 2 years of professional working experience in Google Ads.

Responsibilities

• Develop, implement, and manage Google Ads campaigns.
• Analyze campaign performance and adjust strategies.
• Monitor and report on campaign results.

Skills

Google Ads Management

Keyword Research

Analytical Skills

Budget Management

Communication Skills

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Job description

Join Our Team as a SEO & SEM Specialist at Skills Development Academy!

Are you passionate about digital marketing and ready to make an impact? Skills Development Academy is expanding, and we're looking for skilled SEO & SEM Specialists to join our dynamic team. As a SEO & SEM Specialist with us, you will play a crucial role in driving our digital marketing campaigns to new heights.

Position Overview:

We are seeking a skilled and experienced SEO & SEM Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of managing effective Google Ads campaigns with a focus on maximizing ROI and driving conversions. You will be responsible for overseeing our Google advertising strategy, from conception to execution and analysis.

Key Responsibilities:

• Develop, implement, and manage Google Ads campaigns, including search, display, and video ads
• Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives
• Analyze campaign performance and adjust strategies to maximize return on ad spend (ROAS)
• Manage a substantial advertising budget effectively, ensuring maximum ROI.
• Monitor and report on campaign results, providing actionable insights and recommendations
• Stay up-to-date with the latest Google Ads features and best practices
• Collaborate with other marketing team members to align Google Ads strategies with overall marketing goals
• Ensure all Google advertising initiatives align with brand messaging and company objectives

Qualifications:

• Proven work experience as a Google Ads Specialist or similar role
• Solid understanding and experience with Google Ads (including search, display, and YouTube)
• Experience managing $30,000 - $50,000 advertising budget with a focus on delivering 4-5x ROAS
• Strong analytical skills and experience with Google Analytics and other relevant tools
• Ability to translate complex data into actionable campaign improvements
• Strong attention to detail and ability to work under tight deadlines
• Strong verbal and written communication skills
• Bachelor's degree in Marketing or relevant field
• At least 2 years of professional working experience in Google Ads or PPC advertising