Senior Social Marketing Manager, YouTube Marketing - Singapore

GOOGLE ASIA PACIFIC PTE. LTD.; Remote; SGD 80,000 - 120,000; Full time

Job summary

A leading technology company based in Singapore is looking for a seasoned marketing professional to spearhead social and influencer marketing strategies across the APAC region. The ideal candidate will develop campaign strategies that align with business objectives, manage extensive campaigns in partnership with local teams, and oversee influencer marketing initiatives. Strong experience in social marketing, agency relationships, and fluency in multiple languages relevant to the region is required.

Qualifications

• 9 years of experience in social and influencer marketing including owned, earned and paid.
• Experience managing APAC region campaigns and integrated Go-To-Market plans.
• Knowledge of YouTube ecosystem and creator culture.

Responsibilities

• Develop social marketing strategy for YouTube across Asia-Pacific.
• Lead campaigns and content for Creator, Shopping, and Reputation.
• Oversee paid social integration and influencer marketing strategy.
• Partner with Product Marketing and global teams for alignment.
• Oversee reviews and approvals for Japan and Korea.

Skills

Social marketing strategy development

Influencer marketing

Cross-functional collaboration

Agency relationship management

Fluency in Japanese

Fluency in Korean

Fluency in Hindi

Fluency in Indonesian

Education

Bachelor's degree or equivalent practical experience

Job description

Product area

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Job description

In this role, you will own, define, and execute social and influencer marketing strategies that drive brand growth across South Korea, India, Japan, Indonesia and other markets. You will work with stakeholders across YouTube teams including Product Marketing, Go-To-Market, Legal, and Communications to design and deliver campaigns and editorial content for Creators, Shopping, and Reputation. You will lead cross-product paid social boosting efforts in partnership with Media teams, and own the Regional Influencer Marketing strategy, infrastructure and operation. You will use the expertise to oversee regional social activities, manage agency relationships, and serve as the lead for reviews and approvals for Japan and Korea.

Job responsibilities

• Develop social marketing strategy for YouTube across Asia-Pacific (APAC), ensuring execution and driving different business objectives.
• Lead social campaigns and editorial content for Creator, Shopping, and Reputation Product Areas, in partnership with local social marketing.
• Oversee paid social integration and influencer marketing strategy and operation for APAC, improving relationships with external agencies and vendors to enable marketing execution.
• Partner with Product Marketing, Go-To-Market, and global brand and social teams to align regional activities with business objectives and drive brand growth.
• Oversee reviews and approval processes for key markets, for Japan and Korea social marketing initiatives.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in social and influencer marketing (e.g., owned, earned and paid).

Preferred qualifications

• Experience in managing social and influencer marketing campaigns and integrated Go-To-Market plans within the APAC region (e.g., India, South Korea, Japan, or Indonesia and Southeast Asia).
• Knowledge of the YouTube ecosystem, creators, and culture.
• Ability to develop and operate paid social boosting programs and data-motivated influencer marketing programs.
• Ability to work in a cross-functional global organization, and manage external agencies and vendor budgets.
• Ability to communicate in Japanese, Korean, Hindi, Indonesian fluently to interact within the APAC region.