Senior Product Marketing Manager

Singapore Academy of Law; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A major legal promotional agency in Singapore is looking for a marketing professional with over 5 years of experience in SaaS platforms. The successful candidate will drive campaigns, improve customer engagement, and translate product features into compelling value propositions. Applicants should hold a relevant Bachelor's degree and exhibit strong analytical and communication skills. This role is offered on a two-year contract and requires detailing current and expected salary in the application.

Qualifications

• At least 5 years of hands-on experience working with SaaS, B2B or B2C product platforms.
• Comfortable working in a fast-paced and dynamic environment.
• Background operating in Legal Tech will be a plus.

Responsibilities

• Translate product features into clear, compelling value propositions.
• Plan and execute online and offline campaigns to promote new features.
• Track campaign performance using engagement and conversion metrics.

Skills

Experience with SaaS platforms

Customer engagement planning

Analytical skills

Excellent communication skills

Ability to transform complex information

Education

Bachelor’s degree in Business, Finance, Marketing or related fields

Job description

About Us

LawNet Technology Services (LTS) is a wholly owned subsidiary of the Singapore Academy of Law (SAL), a promotion and development agency for Singapore’s legal industry. LTS is the technology company behind LawNet, a one-stop law practice portal providing a complete suite of information and transactional solutions for the Singapore and global legal community.

Reporting Structure

Report to Deputy Director, Sales & Marketing of LawNet Technology Services Pte Ltd.

Responsibilities

• Translate product features into clear, compelling value propositions that resonate with diverse audiences
• Work within the sales and marketing team to align messaging with customer needs, product roadmap, and industry trends
• Plan and execute online and offline campaigns to promote new features, product launches, and subscription models
• Track campaign performance using engagement, conversion, and adoption metrics. While continuously testing and refining content to ensure it remains interesting, clear, and convincing
• Contribute to revenue generation through content-driven strategies that strengthen customer retention, enhance renewal value, and unlock upsell opportunities
• Support LawNet sales operations in account management activities including account renewals, coordination with resellers, and customer service operations
• Conduct user feedback sessions and interviews to gather insights and improve messaging, product positioning, and overall content strategy

Skills and Qualifications

• At least 5 years of hands‑on experience working with SaaS, B2B or B2C product platforms
• Bachelor’s degree in Business, Finance, Marketing or related fields
• Experience in developing customer engagement plans that cover strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Comfortable working in a fast‑paced and dynamic environment
• Analytical and metrics‑driven, with experience using data to improve both revenue and customer success outcomes
• Skilled at transforming complex legal and technical information into clear, engaging campaign strategies
• Excellent communications skills (verbal, written and visual)
• Background operating in Legal Tech will be a plus

Please indicate your current and expected salary in your application for our consideration. The successful applicant will be placed on a two‑year contract in the first instance, and we regret to inform that only shortlisted candidates would be notified.