Senior Marketing Manager APAC

Fenergo; Singapore; On-site; SGD 85,000 - 115,000; Full time

Job summary

A leading SaaS company in Singapore is seeking a Senior Marketing Manager to drive pipeline generation and brand presence across APAC markets. The role requires a proven track record in marketing, campaign execution, and strong analytical skills. You'll own marketing strategies, manage budgets, and collaborate with cross-functional teams. Benefits include private health insurance, paid time off, and a performance bonus.

Benefits

Private Health Insurance

Pension Plan

Paid Time Off

Work From Home

Training & Development

Performance Bonus

Qualifications

• 7+ years of proven experience in marketing, with measurable success in B2B technology.
• Strong background in campaign execution and event management within APAC markets.
• Hands-on experience with marketing automation tools preferred.

Responsibilities

• Own the creation and delivery of marketing plans aligned with APAC business priorities.
• Create high quality demand from local campaigns and events.
• Lead the execution of multi-channel campaigns with performance tracking.

Skills

B2B technology marketing

Campaign management

Event management

Analytical skills

Tools

Salesforce

Marketo

Demandbase

On24

Job description

Overview

Fenergo is a high-growth global SaaS company driving digital transformation for some of the world’s largest and most complex organisations. While we’re known for our leadership in Client Lifecycle Management (CLM) solutions for financial institutions, our technology now powers a broad range of regulated industries looking to streamline compliance, onboarding, and customer experiences.

With over 700 team members across 11 international offices, Fenergo offers the agility of a tech scale-up combined with the reach of a global enterprise. We’re creating 300 new jobs in our Dublin HQ and a further 200 globally as part of a €100 million expansion across Research, Development and Innovation backed by Enterprise Ireland.

We’ve earned industry recognition as the #1 CLM provider in the RiskTech100 and a Deloitte Best Managed Company. Led by our CEO Marc Murphy, our team thrives on solving real-world challenges with smart, scalable, AI-driven technology—making this an exciting time to join Fenergo and help shape the future of digital transformation.

The Role

Fenergo is seeking a senior marketing professional to join its Regional Demand Generation Team in Singapore. If you’re seeking to take your career to the next level with clear and meaningful outcomes, then this just might be the role for you!

The Demand Generation Team consists of professionals across Sales, Business Development, Marketing and Market Development Teams. Together, with support from Central Marketing Teams, this Regional Demand Generation team is responsible for generating high quality and high-intent demand in our core ICP accounts that will translate into funnel and pipeline.

As a Senior Marketing Manager, you will be responsible for driving pipeline generation and brand presence across key markets in the region, including Singapore, Malaysia, Japan, Australia, New Zealand and the Philippines. With ownership over specific market segments, you will plan, organise and execute online and offline initiatives from email marketing campaigns, webinars and events to Account-Based Marketing (ABM) programmes in close collaboration with Sales, BDR, Global Marketing and Product Marketing teams.

You will design and deliver go-to-market and marketing plans that generate tangible results, ensure alignment with regional sales goals, and strengthen Fenergo’s leadership position in the financial technology, financial crime and client lifecycle management space across APAC.

Key Responsibilities

• Develop and execute marketing strategy: Own the creation and delivery of marketing plans aligned with APAC business priorities, ensuring measurable growth and demand generation.
• Demand generation: Create high quality demand from local campaigns and events that can convert into funnel and pipeline.
• Pipeline acceleration: Monitor funnel progress for APAC, ensuring lead quality and quantity, and work closely with sales to accelerate opportunities.
• ABM leadership: Drive Account-Based Marketing programmes for priority accounts and implement scalable demand-generation tactics for broader segments.
• End-to-end digital campaign management: Lead the execution of multi-channel campaigns from market research and positioning through to creative execution and performance tracking.
• Event coordination: Oversee APAC events, webinars and roundtables, collaborating with the global events team and evaluating third-party opportunities to maximize ROI.
• Cross-functional collaboration: Partner with sales, BDRs, product marketing, partner marketing and operations to ensure seamless go-to-market execution.
• Budget & project management: Manage budgets, timelines and KPIs with accountability for ROI and program effectiveness.

Desired Experience

• 7+ years of proven experience in marketing, with measurable success in B2B technology.
• Proven experience operating independently in a regional role within a global organisation headquartered in Europe.
• Strong background in campaign execution and event management within APAC markets.
• Hands-on experience with Salesforce (CRM), Marketo (marketing automation), Demandbase, and On24 (or equivalents) is strongly preferred.
• Excellent analytical skills with the ability to assess ROI, optimize performance, and provide clear reporting.
• Strong project management skills with the ability to manage budgets, stakeholders, and timelines effectively.
• A hands-on approach willing to roll up sleeves and make things happen.
• Providing thought leadership and sound advice to our regional GTM teams to ensure their success, as well as ensuring Global teams have awareness of regional nuances.

Benefits

• Private Health Insurance
• Pension Plan
• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus