Senior Marketing Manager (APAC)

Proxima; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A global consulting firm in Singapore is seeking an experienced Senior Marketing Manager to lead the marketing strategy across the APAC region. The ideal candidate will have a strong background in B2B marketing and will be responsible for overseeing the regional marketing plan, championing the APAC presence, and collaborating with global teams. This role offers a flexible and dynamic working environment, emphasizing corporate responsibility and innovation in a fast-paced setting.

Benefits

Flexible working environment

Commitment to corporate social responsibility

Opportunity to innovate and impact

Qualifications

• Proven experience in B2B marketing, ideally within professional services.
• Strong strategic and execution skills with a hands‑on approach.
• Ability to work independently and collaborate with global teams across time zones.

Responsibilities

• Build and oversee the delivery of the regional marketing plan aligned to business objectives.
• Champion the APAC region, ensuring marketing activity reflects local market needs.
• Manage and optimize external partnerships and manage PR initiatives.

Skills

B2B marketing

Stakeholder management

Strategic planning

Execution skills

Communication

Tools

HubSpot

SEO tools

Job description

Proxima, part of the global leader Bain & Company, is a well-established management consulting firm specialising in procurement. We are seeking an experienced Senior Marketing Manager in Singapore to lead our marketing strategy and execution across the APAC region. In this role, you will play a key part in delivering impactful marketing initiatives and championing our presence in one of the world’s most dynamic markets.

With offices in London, Leeds, Cardiff, Düsseldorf, Chicago, Singapore, Melbourne, Sydney, Kuala Lumpur, and Hong Kong, we combine global reach with local expertise. If you have a strong background in B2B marketing, ideally within professional services, and thrive as a self-starter, this is an exciting opportunity to work in a dynamic, collaborative environment alongside colleagues in London, US and APAC.

Key Responsibilities

• Build and oversee the delivery of the regional marketing plan aligned to business objectives.
• Champion the APAC region and ensure marketing activity reflects local market needs while supporting global goals
• Manage and optimize external partnerships by briefing suppliers, overseeing PR initiatives, and collaborating with web and SEO agencies to deliver impactful campaigns and digital innovation
• Drive brand consistency and market innovation through competitor analysis, sponsorship opportunities, Martech trends, while ensuring all external communications align with brand guidelines and values
• Partner closely with Sales and Solutions to ensure cohesive go‑to‑market messaging and maximize commercial opportunities
• Identify and manage event opportunities from planning through execution and oversee and track campaign executions and audience targeting across HubSpot, LinkedIn, and other platforms
• Set and manage budgets, track ROI, present results, and maintain monthly scorecards and dashboards to inform future actions.

What WeAre Looking For

• Proven experience in B2B marketing, ideally within professional services
• Strong strategic and execution skills with a hands‑on approach
• Ability to work independently and collaborate with global teams across time zones
• Excellent communication and stakeholder management skills
• Experience of driving both business origination and recruitment campaigns successfully

Why Join Proxima

Our culture is collaborative, inclusive, and growth focused. We offer:

• The opportunity to play a pivotal role in shaping our APAC marketing strategy as part of a global success story
• Flexible, dynamic working environment
• Commitment to corporate social responsibility and well‑being
• The chance to innovate and make a significant impact in a fast‑paced global setting