Senior Marketing Executive - South and Southeast Asia

Air New Zealand; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading airline company is seeking a Senior Marketing Executive based in Singapore to contribute to regional marketing plans and manage effective campaigns across multiple markets. The ideal candidate will be commercially focused, creative, and an excellent team player. This role may require occasional international travel and requires existing work eligibility in Singapore. Applications close on 08/12/2025.

Qualifications

• Must have existing work eligibility to work permanently in Singapore.
• Ability to analyse customer and market insights.
• Experience in managing partnerships and marketing campaigns.

Responsibilities

• Contribute to the regional marketing plan and ensure alignment with strategy.
• Plan, implement, and optimise marketing campaigns across channels.
• Manage agency and partner relationships effectively.
• Oversee campaign performance and budgets.
• Collaborate with internal teams to deliver compliant marketing.
• Act as a brand guardian ensuring consistency across communications.
• Support other marketing initiatives and projects as required.

Skills

Commercially focused

Creative marketing

Collaborative team player

Project management

Job description

Kia ora!

Air New Zealand is continually capturing the world's attention for its great culture, customer service and innovations. You'll very quickly discover that we are all about our customers and our people.

To continue this success story and to grow and develop the business, we are looking for a results driven, commercially focussed marketer to join Air New Zealand’s South and Southeast Asia (SSEA) team as Senior Marketing Executive based in Singapore.

This role will play an important role, partnering with the rest of the SSEA regional team, to ensure we meet our ambitious targets across the region. The role will plan and deliver effective marketing activity across assigned SSEA markets, partnering regularly with Tourism Boards, Alliance partners, Trade partners and marketing agencies.

For this role that offers lots of variety we’re looking for a commercially-strong marketer, who also has a creative side. Working in a small, hard-working team the successful candidate will be a collaborative team player who enjoys working with people of different cultures and juggling projects across an array of different countries.

Key responsibilities

• Contribute to the SSEA regional marketing plan, ensuring alignment with Air New Zealand’s regional strategy and delivery of annual revenue and brand objectives
• Plan, implement, and optimise marketing campaigns across consumer and trade channels to meet performance goals and strengthen brand metrics
• Effectively manage day-to-day agency and partner relationships, including advertising, media, and tourism board partners, ensuring campaigns are delivered effectively and efficiently
• Oversee campaign performance and budgets, tracking ROI, and identifying opportunities for optimisation and improvement
• Analyse customer and market insights to inform marketing initiatives and strengthen competitive positioning
• Collaborate with internal teams, including Global Brand & Communications, Digital, and SSEA Online, to deliver consistent and compliant marketing activity across all touchpoints.
• Act as a brand guardian, ensuring Air New Zealand’s values and identity are reflected across all regional communications.
• Support other marketing initiatives and projects within the SSEA region as required.

This role may involve occasional international travel within the region, and/or New Zealand.

Please apply via the link below on our career's website with your CV and Cover Letter.

You must have existing work eligibility to work permanently in Singapore to be considered for this role.

Applications close 08/12/2025.

Additional Information

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whăia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."