Senior Marketing Executive

KPAY MERCHANT SERVICE (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 50,000 - 65,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Marketing Specialist to understand business needs and create compelling marketing materials. The role involves managing content across social media platforms, supporting brand initiatives, and coordinating with teams to ensure quality work. Preferred candidates are detail-oriented with 2-3 years of experience in B2B marketing and strong communication skills in English and Chinese. MS Office proficiency is essential.

Qualifications

• Minimum 2-3 years of relevant experience in brand, content, or marketing roles.
• Proficient in both English and Chinese.
• Detail-oriented and able to manage multiple deliverables under tight timelines.

Responsibilities

• Understand the needs and translate them into marketing materials and brand content.
• Support planning and execution of content initiatives across social media platforms.
• Manage communication with regional counterparts to ensure quality and timeliness.

Skills

B2B marketing

Content management

Social media trends

Communication skills

Organizational skills

Problem-solving

Education

Degree in Marketing, Communications, or Business

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 57,000 merchants across Hong Kong, Singapore, Japan and Australia. KPay is unleashing merchants' growth potential by building a one‑stop platform for financial management, business operations and digital transformation. KPay secures a record USD 55 million in 2024, marking the largest series A fundraise globally in the payments sector for the year.

Key Responsibilities

• Understand the needs, objectives and insights of internal teams and translate them into relevant marketing materials and compelling brand content for events, social media, and other owned digital channels.
• Support the planning and execution of organic content initiatives across the brand’s social media platforms, ensuring consistency in messaging, tone, and brand standards.
• Respond to evolving business priorities and offers thoughtful content marketing recommendations, following through with sales‑enablement production and go‑to‑market strategies.
• Manage communication with regional counterparts and to ensure consistent meeting of deadlines and high‑quality content.
• Work with the teams to ensure a consistent level of high‑quality work, with all materials aligned to brand book, writing guidelines, and visual standards.
• Gate‑keep the quality of work, the timeline of launches, and the standards of branding.
• Maintains a keen interest in B2B marketing, content management, and social media trends.

Requirements

• Degree holder in Marketing, Communications, Business or related discipline
• Minimum 2–3 years of relevant experience in brand, content, or marketing roles, ideally within B2B environments
• Committed, highly organised, detail‑oriented, and able to manage multiple deliverables under tight timelines.
• Strong verbal and written communication skills, able to develop well‑structured communications and exceptional problem‑solving attitudes
• Collaborative team player with the ability to work across cross functions and with stakeholders diverse backgrounds
• Proficient in Microsoft Excel, Word, and PowerPoint
• Proficiency in English and Chinese.