SENIOR MARKETING EXECUTIVE

YA KUN INTERNATIONAL PTE LTD; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking a Senior Executive, Marketing to drive corporate marketing strategies and branding initiatives. This role involves collaborating with stakeholders, executing marketing campaigns, and conducting market research to enhance brand awareness. The ideal candidate should have 1–2 years of marketing experience, preferably in the F&B industry, a diploma or degree in a related field, and strong project management skills. Proficiency in Microsoft Office is essential, and knowledge of Adobe Creative Suite is a plus.

Qualifications

• Minimum 1–2 years of marketing experience in the F&B sector.
• Strong project management skills, meticulous attention to detail.
• Self-motivated, well-organised, and a collaborative team player.

Responsibilities

• Spearhead and actualise corporate marketing and branding strategies.
• Conceptualise, strategise, and implement branding campaigns and promotions.
• Conduct market research to stay abreast of trends in the F&B industry.

Skills

Project management skills

Attention to detail

Collaboration

Education

Diploma or Degree in Business, Marketing, or a related field

Tools

Microsoft Office

Adobe Creative Suite

Job description

SENIOR EXECUTIVE, MARKETING

Location: Central (Redhill MRT)

Key Responsibilities

• Spearhead and actualise corporate marketing and branding strategies locally and overseas.
• Conceptualise, strategise, lead and implement branding campaigns and promotions, new product launches, and media and consumer engagement plans.
• Communicate and strengthen brand positioning through strategic marketing initiatives and corporate communications to raise brand awareness and influence consumer preference for Ya Kun and affiliated brands.
• Collaborate with internal stakeholders and external partners to enhance the corporate profile and ensure alignment of marketing initiatives.
• Support the production of marketing collaterals and campaign photoshoots.
• Conduct market research and consumer insights projects to stay abreast of trends and developments in the F&B industry.
• Monitor, assess, and optimise marketing initiatives for effectiveness and cost efficiency.
• Handle other ad-hoc projects as required.

Requirements

• Diploma or Degree in Business, Marketing, or a related field.
• Minimum 1–2 years of marketing experience, ideally with exposure to both agency and client-side work in the F&B sector.
• Strong project management skills, meticulous attention to detail, and ability to handle multiple priorities under tight deadlines.
• Self-motivated, well-organised, and a collaborative team player.
• Proficient with Microsoft Office; knowledge of design/photo-editing software (Adobe Creative Suite) is a plus.

Application

Interested candidates are invited to submit their CVs to [e-mail]. (We regret that only shortlisted candidates will be notified)