Senior Manager, Omnichannel Engagement

NOVO NORDISK PHARMA (SINGAPORE) PTE LTD; Singapore; On-site; SGD 100,000 - 120,000; Full time

Job summary

A leading healthcare company in Singapore seeks a Senior Manager for Omnichannel Engagement to design and optimize impactful digital customer journeys for Healthcare Professionals in the APAC region. The role requires a Bachelor's degree and 10+ years of experience in digital marketing, along with strong skills in stakeholder management and data analysis. This position is pivotal in aligning omnichannel strategies with brand objectives and enhancing customer experiences. Join us for a life-changing career focused on battling chronic diseases.

Qualifications

• 10+ years of experience in digital marketing or customer experience.
• Experience in pharmaceutical industry or medical retail is a plus.
• Proven hands-on experience with building customer journeys.

Responsibilities

• Design, execute, and optimize omnichannel engagement plans.
• Work directly with local affiliate teams for campaign optimization.
• Drive customer experience initiatives with defined metrics.

Skills

Digital marketing

Customer experience

Omnichannel engagement

Stakeholder management

Data analysis

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Marketing automation tools

Content management systems

Job description

Are you passionate about creating impactful digital customer journeys? Do you thrive on turning strategies into action and delivering tangible results? We are looking for a hands‑on Senior Manager, Omnichannel Engagement, to join our team in APAC and help shape the future of how we engage with Healthcare Professionals (HCPs). If this sounds like you, read on and apply today for a life‑changing career.

Your new role

As Senior Manager of Omnichannel Engagement, you will be responsible for designing, executing, and optimizing world‑class customer journeys for our HCPs across the APAC region. This is a hands‑on position for a professional who thrives on building, implementing, and refining digital engagement strategies that deliver tangible results. You will adapt global frameworks to create connected, meaningful, and effective digital experiences. Key responsibilities include, but are not limited to:

• Journey Design & Execution: Design, develop, and implement data‑driven omnichannel engagement plans (with special emphasis on digital channels) by adapting existing frameworks and customer journeys for key brands/therapy areas. This includes mapping touchpoints, defining engagement flows, and ensuring a seamless customer experience through hands‑on execution.
• Hands‑On Affiliate Partnership: Work directly with local affiliate teams to co‑create, launch, and optimize omnichannel campaigns. Provide practical, executional guidance and support to ensure regional strategies are adapted effectively to meet local market needs.
• Customer Experience & Measurement: Drive customer experience initiatives by establishing key metrics and measurement frameworks. Continuously assess and improve the HCP experience based on performance data and feedback, ensuring all activities are customer‑centric.
• Cross‑Functional Collaboration: Serve as the primary engagement partner for regional Brand and Medical teams. Ensure that all omnichannel strategies are aligned with brand objectives and that content is purposeful, compliant, and tailored to the specific journey stage.
• Actionable Insights & Capability Building: Utilize analytics dashboards and customer data to derive practical insights. Go beyond reporting to identify specific, incremental improvements in campaign performance, content effectiveness, and journey sequencing. Champion an execution‑focused mindset across the region, coaching and upskilling affiliate teams in the practical application of omnichannel principles, helping them move from theory to tangible action and results.

Your new department

This role is part of our newly unified Medical and Marketing department, based in Singapore. You will report directly to the Senior Director of Customer Engagement and Capabilities, Region APAC, and work in a dynamic, collaborative, and innovative environment that thrives on teamwork and shared goals.

Your skills & qualifications

We’re looking for a new Senior Manager, Omnichannel Engagement who will enjoy working in a high‑paced, dynamic environment. You’ll bring with you:

• Bachelor’s degree in Marketing, Business, or a related field.
• Must be either a Singapore Citizen or Permanent Residence to work in Singapore.
• 10+ years of experience in digital marketing, customer experience, or omnichannel engagement. Experience in the pharmaceutical industry, medical retail that demonstrate a deep understanding of digital ecosystems, is a plus.
• Proven hands‑on experience with marketing automation, content management systems, and building customer journeys.
• Strong ability to translate data into actionable insights and drive continuous improvement. Familiarity with agile methodologies and a "minimum viable product" mindset and exceptional communication and stakeholder management skills, with the ability to influence without direct authority.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

Novo Nordisk is currently in the process of adjusting job titles globally. Please note that the job title listed in this advertisement may be subject to change. More detailed information will be provided during the recruitment process.

Novo Nordisk is not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long‑term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.