Summary:
We are seeking a highly experienced and motivated individual to join our team as a Senior Leasing & Marketing Manager. The ideal candidate will have 8 – 10 years of experience in the real estate industry, demonstrating a successful track record in both retail and residential leasing and as well as overseas properties. This is a challenging yet rewarding role, contributing significantly to our strategic growth and market presence.
Key Responsibilities:
Leasing Management:
- Oversee and execute the end-to-end leasing process for retail and residential assets, ensuring efficiency and adherence to company standards.
- Develop and implement effective leasing strategies to optimize tenancy mix, occupancy rates and revenue generation for leasing portfolio.
- Provide supervision, guidance, training, and performance evaluations of direct reports.
- Cultivate and maintain strong relationships with owners, tenants, and relevant stakeholders.
- Review and negotiate lease agreements, ensuring terms align with company objectives and industry standards.
- Facilitate lease agreement preparation and ensure timely closure of deals.
- Analyze market trends and competition to devise effective leasing strategies.
- Oversee and review retail shop renovation designs to ensure adherence to design guidelines.
Marketing Strategy:
- Develop and execute comprehensive marketing strategies for retail and residential properties, aligning with overall business objectives.
- Create and implement targeted campaigns to drive awareness, attract potential tenants, and maximize property occupancy.
- In-tuned with market trends, analyze competitor activities, and provide insights into strategic decision-making.
- Oversee digital marketing efforts, including website optimization, social media campaigns, and online advertising.
- Plan and execute events and promotions to enhance property visibility, footfall and sales turnover.
- Manage budget to optimize revenue derivation and cost, ensuring efficient allocation of resources to achieve marketing goals.
Overseas Property Portfolio:
- Oversee and manage international leasing and property management agents for our overseas property portfolio to facilitate and drive cost effective decisions between income and outgoings.
- Keep up-to-date and informed about international real estate markets, regulations, and industry trends.
Reporting and Analysis:
- Generate monthly reports on leasing performance, market trends, and property status.
- Provide strategic insights based on data analysis to facilitate decision-making.
- Analyze marketing performance metrics and use data-driven insights to refine and optimize marketing strategies.
Requirements:
- Bachelor’s degree in Business, Marketing, or a related field.
- 8-10 years of progressive experience in leasing and marketing, with a focus on retail and residential properties.
- Experience in commercial leasing will be an added advantage.
- Proven track record of successful leasing retail and residential properties.
- Proven track record of developing and implementing effective marketing campaigns.
- Experience in handling overseas property portfolios is highly desirable.
- Strong negotiation, communication, and interpersonal skills.
- In-depth knowledge of local and international real estate markets.
- Ability to analyze market data and make informed recommendations.
- Detail-oriented with excellent organizational and multi-tasking abilities.
- A strategic thinker with the ability to adapt to changing market conditions.
- Possess team-oriented personality to build good working rapport with external and internal parties.