Senior Manager, eCommerce Media & Performance Marketing APAC (1 year contract)

Lego Group; Singapore; Hybrid; SGD 80,000 - 120,000; Full time

Job summary

A leading toy company in Singapore is seeking a Senior Manager for eCommerce Media and Performance Marketing to drive their regional strategy. This role requires 8-10 years of digital media experience, particularly with Amazon DSP, and offers the opportunity to work cross-functionally in a global context. Benefits include family care leave, insurance coverage, and a hybrid work model.

Benefits

Family Care Leave

Life and disability insurance

Well-being resources

Employee discount

Hybrid work policy

Qualifications

• 8-10 years experience in digital media or eCommerce marketing.
• Proven handling of Amazon DSP campaigns.
• Strong strategic thinking with execution bias.
• Excellent analytical skills to optimize performance.
• Comfortable with various media and marketing tech.

Responsibilities

• Lead regional eCommerce media strategy across formats.
• Drive annual media planning and collaborate with teams.
• Manage relationships with retail media partners.
• Educate teams on retail media value and performance.

Skills

Digital media experience

Amazon DSP expertise

Strategic thinking

Analytical mindset

Communication skills

Tools

AMC

Google Analytics

DV360

Job description

Do you want to join one of the world’s most iconic and creative brands in a role that expands how the LEGO Group connects with kids and adults across APAC?

Here’s an excellent job opportunity for you to lead our eCommerce media strategy and performance marketing!

No relocation assistance is offered for this position. Coverage of benefits for Contractual positions may change or vary.

Core Responsibilities

• Lead the regional eCommerce media strategy across Search, Display, and emerging retail media formats.
• Drive annual media planning for APAC eCommerce, working closely with global teams, markets, and agency partners.
• Serve as the key regional liaison to global performance marketing and retail media counterparts - ensuring APAC needs are represented in global roadmaps.
• Develop custom media briefs and campaign innovations for high-stakes launches, events, and sales activations.
• Be hands‑on in running and optimising DSP campaigns, including building audiences, managing and measuring performance.
• Own relationships with regional retail media partners (e.g., Amazon Ads) and maintain strategic partnerships, including campaign planning and post‑campaign reviews.
• Champion the value of retail media internally – educating teams, presenting performance insights, and advocating for increased investment where it matters.
• Co‑lead development and adoption of the APAC ad tech roadmap – collaborating with tech vendors, clean‑room partners, and analytics stakeholders.

Play your part in our team succeeding

As a senior retail media expert in APAC, you’ll lead the regional Retail media strategy and activation, driving brand and commercial growth. You’ll be part of a global retail media activation team delivering world‑class media activations. Operating at the intersection of media, marketing, and marketplaces, you’ll balance big‑picture planning with hands‑on execution, developing media solutions and managing always‑on activity, particularly on Amazon DSP.

Do you have what it takes?

• 8‑10 years experience in digital media, retail media, or eCommerce marketing – ideally with strong exposure to marketplaces like Amazon, Lazada, Shopee, etc.
• Proven experience handling Amazon DSP campaigns – comfortable working directly in‑platform.
• Strong strategic thinking, paired with a bias for action and execution.
• Excellent analytical mindset – you use data to influence decisions and optimise performance.
• Comfortable with media and marketing tech stacks – AMC, GA, DV360, or equivalent platforms.
• Strong communicator and influencer, capable of aligning diverse stakeholders and turning complex topics into clear direction.
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Well‑being – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental well‑being along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Well‑being across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real.

Join the LEGO® team today.

Apply online at our LEGO Careers Portal today at:

https://www.lego.com/en‑sg/careers/job/senior‑manager‑ecommerce‑media‑performance‑marketing‑apac‑1‑year‑contract‑1a51939ef02a1001cf16b27aed120000