Senior Head of Merchandising Mono - SEA

PUMA South East Asia Pte. Ltd; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading sportswear brand based in Singapore is seeking a professional to lead retail merchandising and purchasing efforts. This role involves overseeing DTC purchasing across different sales channels while balancing brand initiatives with sales goals. Responsibilities include developing key account plans, designing sell-in strategies, and ensuring operational efficiency in merchandising operations. The ideal candidate should possess strong market insight and strategic planning skills.

Responsibilities

• Lead seasonal DTC purchasing for Full-Price Stores, Factory Outlets, E-commerce platforms, and franchise partners.
• Achieve an optimal balance between brand-building initiatives and sales maximization.
• Identify growth opportunities within the marketplace for competitive product ranges.
• Develop and execute comprehensive Key Account development plans.
• Design and implement a thorough sell-in plan tailored to target customers.
• Strategically plan product launches, trade marketing activities, promotions, and sales programs.
• Oversee core merchandising operations, including forecasting and inventory management.

Job description

Retail Merchandising and Buying

• Lead seasonal DTC purchasing for Full-Price Stores (FPS), Factory Outlets (FOC), E-commerce platforms, and franchise partners.
• Achieve an optimal balance between brand-building initiatives and sales maximization to drive sustainable growth.

Wholesale Merchandising

• Identify growth opportunities within the marketplace to develop competitive product ranges and increase the share of business with key wholesale partners.
• Develop and execute comprehensive Key Account development plans to drive long-term partnerships.

Go-to-Market Strategy

• Design and implement a thorough sell-in plan tailored to target customers, ensuring a commercially viable product offering.
• Strategically plan product launches, trade marketing activities, promotions, and sales programs aligned with business objectives and customer profiles.

Operational Excellence

• Oversee core merchandising operations, including forecasting, margin projection, and inventory management, to ensure efficiency and profitability.