Senior Executive / Manager, eCommerce & Digital Marketing

DR MARK LEONG PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A healthcare and nutrition company in Singapore is looking for an eCommerce Senior Executive/Manager to lead online sales and digital marketing strategies across various platforms including TikTok Shop, Shopee, and Lazada. The ideal candidate should have 3-6 years of experience in eCommerce and a strong understanding of social commerce, alongside proven management skills in digital campaigns. This role offers opportunities for growth and the chance to shape the digital presence of a pioneering brand.

Qualifications

• 3–6 years of relevant experience in eCommerce and digital marketing.
• Experience in managing social commerce and digital campaigns.
• Proven experience with TikTok Shop, Shopee, and Lazada.

Responsibilities

• Manage and optimize eCommerce operations across TikTok Shop, Shopee, and Lazada.
• Develop and implement digital marketing strategies.
• Plan and manage livestream commerce initiatives.

Skills

eCommerce platform management

digital marketing

data analysis

project management

communication skills

Education

Diploma or Bachelor’s Degree in Marketing, Business, Communications, or related field

Tools

TikTok Shop

Shopee

Lazada

Job description

AtDr Mark Leong Group, we are more than a company — we are a team of healthcare, nutrition, and biotechnology professionals united by one mission:to revolutionize personalized nutrition and empower adults globally to reverse chronic diseases, age gracefully, relieve pain, and regain mobility using food, education, and technology.

Our work goes far beyond supplements.

We conduct nutrient deficiency testing, helping individuals uncover hidden gaps that affect energy, weight, immunity, hormones, sleep, digestion, and overall vitality. From this data, our experts craft personalised meal plans and targeted supplement protocols designed to restore health from within.

We believe people deserve clarity, not guesswork.

Our team is deeply committed to consumer education, collaborating with schools, healthcare providers, and government bodies to deliver science-backed nutrition knowledge through engaging, practical, and enjoyable experiences. We help individuals learn what is safe to eat, what to avoid, and how to nourish their bodies for long-term wellbeing.

As we expand across Asia and beyond, we are continuously seeking passionate, mission-driven individuals to join us in reshaping the future of health — one person, one family, and one community at a time.

We are seeking an experienced eCommerce Senior Executive / Manager to lead and grow our online sales and digital marketing performance across TikTok Shop, Shopee, Lazada and related digital channels.

This role is responsible for driving revenue growth through social commerce, digital campaigns, content strategies and performance optimization while working closely with internal teams and external partners.

Key Responsibilities

eCommerce & Social Commerce Management

• Manage and optimize eCommerce operations across TikTok Shop, Shopee and Lazada, including product listings, pricing, promotions and campaigns.
• Plan and execute sales initiatives such as mega campaigns, flash sales, vouchers and bundles.
• Monitor platform performance and identify opportunities to improve traffic, conversion rates, and revenue.

Digital Marketing & Content Strategy

• Develop and implement digital marketing strategies across social commerce and performance marketing channels.
• Oversee content planning for short‑form videos, product showcases, livestreams and campaign creatives.

Livestream & Campaign Execution

• Plan and manage livestream commerce initiatives, including schedules, scripts, hosts and product selection.
• Coordinate campaign execution timelines and ensure alignment with business objectives.

Performance Tracking & Reporting

• Track and analyse KPIs such as traffic, conversion rate, ROAS, CAC and revenue contribution.
• Prepare regular performance reports and insights for management.
• Optimize marketing spend and campaign performance based on data.

Cross‑functional Collaboration

• Collaborate with operations, logistics, finance and customer service teams to ensure smooth order fulfilment and customer experience.
• Manage relationships with platform representatives and external partners.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Business, Communications, or related field.
• Minimum 3–6 years of relevant experience in eCommerce and digital marketing.
• Proven experience managing TikTok Shop, Shopee and Lazada.
• Experience in social commerce, digital campaigns and performance marketing is required.
• Experience in managing livestream commerce is an advantage.

Skills & Competencies

• Strong understanding of eCommerce platforms and digital marketing tools.
• Analytical skills with the ability to interpret performance data and optimise results.
• Good project management and organisational skills.
• Strong communication and stakeholder management abilities.
• Ability to work independently and in a fast‑paced environment.

Additional Information

• This role may require flexibility in working hours to support campaign launches or livestream activities.