Senior Data Analyst: Customer Insights & Growth

NTUC FAIRPRICE CO-OPERATIVE LTD; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading retail cooperative in Singapore seeks a Customer Insights Analyst to drive customer segmentation and analytics initiatives. The role involves analyzing buying behaviors, developing growth strategies, and optimizing marketing spend. Candidates should have a degree in a relevant field and a minimum of 5 years of experience in data analytics or performance marketing. Proficiency in tools like Google BigQuery and Python is required. Strong problem-solving and project management skills are essential for delivering high-quality results.

Qualifications

• Minimum of 5 years’ experience in consultancy, market research, data analytics, or performance marketing.
• Experience with large datasets and transaction-heavy platforms.
• Prior experience in solving complex mathematical problems like optimization or dynamic pricing.

Responsibilities

• Identify customer segments and analyze buying behaviors.
• Develop targeted strategies for new customer segments.
• Map customer purchase journeys using data analytics.

Skills

Data analysis

Problem-solving

Project management

Interpersonal communication

Education

Degree in Business, Statistics, Mathematics, Computer Science, or related field

Tools

Google BigQuery

Python

Hadoop

Spark

Tableau

Job description

A leading retail cooperative in Singapore seeks a Customer Insights Analyst to drive customer segmentation and analytics initiatives. The role involves analyzing buying behaviors, developing growth strategies, and optimizing marketing spend. Candidates should have a degree in a relevant field and a minimum of 5 years of experience in data analytics or performance marketing. Proficiency in tools like Google BigQuery and Python is required. Strong problem-solving and project management skills are essential for delivering high-quality results.