Senior/Content & Creative Executive

CASA CONCETTO PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic marketing agency in Singapore is seeking a passionate Creative & Content Executive to drive brand awareness through compelling content. Responsibilities include developing content strategies, crafting engaging copy, and collaborating with teams to ensure brand consistency. Ideal candidates will have experience in marketing content creation and a strong understanding of design principles. Join us to innovate and lead in exciting marketing initiatives.

Qualifications

• Experience in creating engaging marketing content across various platforms.
• Strong copywriting skills for diverse media formats.
• Proficient in graphic design and utilizing design tools.

Responsibilities

• Develop engaging content concepts for target audiences.
• Craft copy for marketing materials across all platforms.
• Collaborate with internal teams for creative solutions.
• Stay informed about industry trends for marketing strategies.

Skills

Content strategy development

Copywriting

Graphic design

Brand management

Social media content creation

Project management

Job description

Casa Concetto is looking for a passionate and talented Creative & Content Executive to join our dynamic team. As a member of our marketing department, you will be responsible for creating engaging and compelling content that drives brand awareness, customer engagement, and ultimately, sales.

Content Strategy & Creation

• Develop engaging content concepts that resonate with our target audience across diverse formats (written, visual, video).
• Craft compelling copywriting for various marketing materials across all platforms (social media, website, email, print, and more).
• Conceptualize and design high‑quality graphic assets for print & digital for a variety of marketing materials across all social media platforms, website, email marketing, print, packaging, catalogues, advertisements and more.
• Maintain a consistent and professional brand image across all social media channels through visual design and messaging.
• Create engaging motion‑based content for social media platforms (e.g.: Facebook, Instagram, Google, YouTube) adapting formats for different channels.

Brand Advocacy

• Develop a deep understanding of the company's brand, vision and target audience. Ensure all creative output aligns with brand guidelines for a consistent and cohesive experience.

Cross‑functional Collaboration

• Collaborate with internal teams (Sales, Operations, Product Development, Customer Support, and any other relevant teams) to understand design requirements and deliver creative solutions while ensuring alignment of marketing efforts with overall business goals.

Trend Analysis & Market Research

• Stay informed about industry trends, competitors, and customer preferences to identify new opportunities and areas for improvement.

Campaign Support

• Develop graphics for promotional campaigns, product launches, and events, ensuring they align with overall marketing strategies.

Project Management

• Manage multiple design projects simultaneously, ensuring prompt delivery and meeting deadlines.

Continuous Learning

• Stay updated on the latest marketing tools, technologies, and best practices to remain competitive and innovative in the field.