Senior Business Development Manager

CMS CAMERON MCKENNA NABARRO OLSWANG (SINGAPORE) LLP; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading law firm in Singapore is looking for a Head of Business Development and Marketing for the Asia Pacific region. This role involves managing a team, developing and implementing strategic BD initiatives, and enhancing cross-selling opportunities. Candidates must have over 10 years of relevant experience in professional services. Strong communication skills and a strategic mindset are essential. This position offers a dynamic environment with significant responsibilities in shaping BD strategies.

Qualifications

• Over 10 years of Business Development, Marketing and Communications experience in a professional services environment.
• Experience in proposal management, client targeting, and external/internal communications.
• Excellent oral and written communication skills.

Responsibilities

• Head the BD and Marketing function for the Asia Pacific region.
• Manage a BD Manager and Senior BD Executive; recruit additional staff.
• Develop strategic plans for BD, Marketing & Communications.

Skills

CRM

Listening Skills

Budget Management

Team Management

Business Development

Attention to Detail

Written Communications

Publications

Thought Leadership

Business Planning

Education

Bachelor's degree or higher qualification

Job description

About the Role

• Head up the BD and Marketing function for the Asia Pacific region.
• Team Management – Manage a BD Manager and Senior BD Executive; recruit an additional BD Manager and (Senior) BD Executive in Hong Kong and Singapore offices.
• Business Planning & Budgeting – Develop a strategic plan for BD, Marketing & Communications in the Asia Pacific region, aligned with firm‑wide, regional and global BD strategic priorities and prioritising, budgeting and implementing those priorities at a regional level.
• Client Targeting and Cross‑Selling – Develop and lead campaigns and initiatives aimed at further developing/cross‑selling existing clients and targeting priority potential clients based in or active in Asia Pacific in line with the firm’s client & sector strategy.
• Strategic Pitches – Serve as lead project manager for regional RFPs and pitches, collaborating with practice groups, sector or new business team resources based in the UK; monitor outcomes, record results on the firm’s pitch database and conduct win/loss reviews as necessary.
• Communications / PR – Work with the Heads of Communications and Brand & Sector Communications to differentiate the Asia Pacific offices in the market; coordinate PR opportunities; ensure directory and awards submissions are completed on time and properly reflect CMS and the regional strategy; recommend and facilitate the involvement of firm lawyers in professional organizations; drive internal communications channels and processes within Asia Pacific.
• Thought Leadership – Act as the primary point of contact and driver behind regional thought‑leadership campaigns, rolling out relevant global thought‑leadership publications regionally, facilitating the inclusion of regional content in global publications, and initiating regional campaigns and reports.
• Webinars – Develop a coherent programme of regional webinars and events in support of global and/or regional campaigns and initiatives.
• Social Media – Maintain and promote the firm’s Asia Pacific social media accounts, keep a content calendar and ensure that new content (local, regional and where relevant global) is shared regularly and consistently.
• BD Infrastructure – Manage, develop and refine processes and procedures relating to BD infrastructure covering the Asia Pacific offices, including a complete set of standard pitch content, comprehensive credentials in the firm‑wide credentials management system, clearly defined and segmented client mailing lists, brochures, flyers and inserts, a calendar of upcoming events and a list of target clients; maintain quality control and ensure all marketing materials are consistent, error‑free and up‑to‑date.
• CRM System – Oversee the maintenance and expansion of the firm’s CRM system in the region and leverage the system to connect lawyers, clients and other contacts.
• Other – Develop and maintain effective working relationships with key individuals across the firm, liaise with the CMS Legal Business Development team in Frankfurt as necessary, and support other initiatives such as D&I and CSR.

About You

Qualifications & Experience

• Technical Competence – Has a bachelor’s degree or higher qualification; more than 10 years of Business Development, Marketing and Communications experience gained in a professional services environment; experience in all aspects of Business Development, Marketing and Communications, including proposal management, practice group and sector marketing, client targeting, marketing campaigns and external/internal communications; familiar with budgeting and budget management; possesses excellent oral and written communications skills; demonstrates an understanding of the IT packages/systems necessary to perform the role; demonstrates ability to build strong working relationships with partners, staff at all levels and external vendors.

Skills & Knowledge

• Analytical skills – Grasps, retains and analyses complex information and concepts; pays good attention to detail; presents complex information clearly and concisely; possesses solid numerical skills.
• Communication style and approach – Good judgment; pro‑active, can‑do attitude; excellent listening skills and checks for understanding; responds to a professional environment, consistently professional verbal and non‑verbal behaviour with clients and colleagues.
• Management – Experience of managing small teams, ensuring team members perform effectively and contribute to the work of the team as a whole; demonstrates ability to plan and organise time, work to given timeframes and balance work well to meet goals and objectives; identifies issues, risks and conflicts and asks for assistance and/or delegates appropriately; adheres to and seeks to improve established processes and procedures where appropriate.

Tell employers what skills you have

• CRM
• Listening Skills
• Internal Communications
• Budget Management
• Targeting
• Thought Leadership
• Business Planning
• Written Communications
• Attention to Detail
• Team Management
• Business Services
• Publications
• CMS
• Business Development
• Professional Services
• Brochures

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