Senior Brand Manager (Japan Market)

PROCTER & GAMBLE INTERNATIONAL OPERATIONS SA Singapore Branch; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading consumer goods company in Singapore is looking for a Senior Brand Manager focused on the Japan market. This role involves building marketing and commercial plans, conducting consumer research, and collaborating with various teams. Candidates should have at least 1.5 years of FMCG experience, a relevant degree, and proficiency in Japanese to understand local consumer needs. The role offers an opportunity to significantly impact product strategy and brand growth.

Qualifications

• 1.5+ years of experience in the FMCG industry for the Japan market.
• Business proficiency in Japanese is required.

Responsibilities

• Identify consumer needs and collaborate with teams to design products.
• Lead consumer research to develop brand concepts.
• Communicate with local partners to drive business initiatives.
• Develop creative communication ideas customized for Japan.
• Craft promotion and pricing strategies.
• Work with supply chain to manage product costs.

Skills

Strategic thinking

Analytical thinking

Communication skills

Leadership skills

Market knowledge of Japan

Innovation drive

Education

Bachelor’s or Master’s degree

Job description

Overview of the job

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager (Japan Market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Japan via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You and other Senior Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design, particularly in Japan
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the Role

• Identify Japanese consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses Japanese consumers’ unmet needs
• Communicate with Japanese local partners, stakeholders and suppliers to drive P&G business initiatives
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Japanese consumers
• Develop initiatives fit‑for‑use toolkits (including copy, prints, digital i‑banners, social & eCommerce contents, sampling trial toolkits, in‑store activation and demos, etc.), and deploy/guide Japan delivery team for execution
• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
• Work with technical team to find the best solution of supply chain to manage the product cost within affordable level

Qualifications

• A college degree (Bachelor’s or Master’s is fine, preferably with some business focus)
• Excellent forward‑thinking, strategic and courageous leadership skills
• At least 1.5 years of experience working in the FMCG industry for Japan market
• Strengths with strategic and analytical thinking
• An ability to drive innovation and brand growth
• Strong ability to communicate and team capabilities
• You are business proficient in the Japanese language and possess strong market knowledge of Japan as the role requires local consumer understanding to develop brand equity and marketing strategies for Japan Market