Senior Associate, Voice of Brand

Wee Hur Capital; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

A prominent investment firm in Singapore is seeking a Voice of Brand (Senior Associate) to lead branding and communications efforts. This role involves developing brand strategy, managing events, and crafting content to enhance the firm's visibility in the investment community. The ideal candidate will have 3–5 years of relevant experience and a Bachelor’s degree in a related field. Excellent written and verbal communication skills are essential, along with proficiency in digital marketing tools.

Qualifications

• 3–5 years of experience in branding or corporate communications in financial services.
• Strong understanding of brand positioning and messaging.
• Comfortable in a fast-paced investment environment.

Responsibilities

• Develop and refine KK39’s brand narrative.
• Lead planning and execution of branded events.
• Craft thought-leadership content for various platforms.
• Strengthen stakeholder relationships through effective communication.

Skills

Brand strategy

Corporate communications

Marketing

Written communication

Oral communication

Organizational skills

Digital marketing tools

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

LinkedIn

Press releases

Job description

About KK39

KK39 is the investment arm of Wee Hur Holdings Ltd., a Singapore-listed group with a long-standing reputation in real estate in Singapore and Australia. We are evolving into a professionalised multi-asset investment platform spanning Private Equity, Private Credit, and Venture Capital, and are actively strengthening our industry presence and relationships with LPs, GPs, and ecosystem partners.

To support this growth, KK39 is seeking a Voice of Brand (Senior Associate) who will spearhead our branding, communications, and engagement efforts to ensure KK39’s presence in the investment community is visible, credible, and differentiated.

Role Overview

The Voice of Brand (Senior Associate) will act as KK39’s branding and communications lead, responsible for building a consistent external voice for the firm. This role blends strategic communications, event curation, and stakeholder engagement to elevate KK39’s profile in the investment ecosystem.

You will work closely with the investment team, translating KK39’s activities, perspectives, and initiatives into compelling narratives and touchpoints that resonate with LPs, GPs, and partners.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and refine KK39’s brand narrative to reflect our unique positioning as a listed-group-backed investment office.
• Ensure consistency of tone, voice, and design across all communication channels.
• Build branding frameworks (templates, messaging guides, outreach playbooks) that the investment team can easily adopt.

2. Events & Community Engagement

• Lead the end-to-end planning, coordination, and execution of KK39-hosted events (eg. LP/GP networking sessions, roundtables, thought-leadership dinners).
• Manage event logistics, invitations, attendee engagement, and follow-up communications.
• Build and maintain a calendar of industry events and conferences; coordinate KK39’s participation, visibility, and speaking opportunities.

3. Content & Communications

• Craft thought-leadership content (LinkedIn posts, press releases, newsletters, and op-eds) to highlight KK39’s activities and perspectives.
• Produce post-event summaries and follow-up campaigns to ensure engagement is maximised beyond the event itself.
• Coordinate with external partners (media, PR, design vendors) as needed.

4. Stakeholder Engagement

• Work alongside the investment team to strengthen relationships with LPs, GPs, and ecosystem partners by creating professional and timely touchpoints.
• Track attendee feedback, engagement data, and industry response to measure brand-building effectiveness.
• Support development of investor-facing materials (event decks, thought pieces, conference presence).

5. Internal Enablement

• Free up the investment team by owning the operational and execution-heavy aspects of branding and events.
• Maintain an internal repository of content, event templates, and standard communications for reuse.

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of experience in branding, corporate communications, or marketing within financial services, investment firms, or professional services.
• Strong understanding of brand strategy, positioning, and messaging.
• Excellent written and verbal communication skills; ability to craft compelling narratives.
• Familiarity with content creation for LinkedIn, press releases, newsletters, and thought-leadership pieces.
• Ability to manage external vendors (PR agencies, media, design).
• Strong organizational skills and attention to detail.
• Proficiency in digital marketing tools and social media platforms.
• Comfortable working in a fast-paced, multi-asset investment environment.