Senior Associate (Growth, Partnerships & Strategy)

Changi Airport Group (Singapore) Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading airport management company in Singapore is looking for a digital marketing professional to enhance its digital ecosystem. The role involves supporting digital sales, managing campaign executions, and driving partnerships to maximize value. Candidates should have a Bachelor's degree in Marketing and 2-4 years of relevant experience, with strong skills in digital engagement and project management. Proficiency in design software is a bonus. Join us to contribute to the dynamic aviation industry!

Qualifications

• 2-4 years of experience in digital marketing or campaign management.
• Strong understanding of digital engagement and gamification.
• Excellent project management and communication skills.

Responsibilities

• Enhance value capture and digital sales through gamification.
• Manage partnership initiatives and campaign rollouts.
• Support digital advertising sales and performance tracking.
• Provide operational support for marketing campaigns.

Skills

Digital marketing

Campaign management

Partnership collaboration

User behaviour analysis

Project management

Content management

Customer-centricity

Analytical skills

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Photoshop

Illustrator

Premiere Pro

Figma

Job description

Company Description

Changi Airport Group (CAG) is the manager of Singapore Changi Airport, a leading air hub in Asia and one of the world's most awarded airports. As airport manager, CAG performs the key functions of airport operations, air hub development, retail and commercial activities, infrastructure development and airport emergency services. CAG also manages Seletar Airport, and through its subsidiary, Changi Airports International, it takes Changi's presence beyond Singapore's shores through consultancy projects and investments in foreign airports. Come join us today!

Job Description

We are seeking a dynamic and motivated individual with a passion for the aviation industry and a strong interest in driving value creation through partnerships. This role will support our enterprise growth strategy by planning and executing acquisition programmes that maximise value capture for internal businesses within Changi's digital ecosystem.

A key focus will be strengthening our ecosystem strategy across digital channels such as the Changi App — managing visibility, driving adoption and engagement to ensure it remains a top‑of‑mind lifestyle and travel companion for all visitors to Changi Airport. The scope of work also includes supporting the growth of enterprise digital advertising sales, operationalising partnership collaborations, and gaining exposure to enterprise orchestration and strategic governance by supporting cross‑divisional digital initiatives, including the planning and management of internal forums and communications to enhance strategic alignment.

Responsibilities

• Enhance value capture and digital sales referral through gamification and other initiatives, focusing on experience design, performance tracking, user behaviour analysis, and continuous optimisation to maximise participation and satisfaction.
• Bring partnership initiatives to life through seamless activations, campaign rollouts, and reporting, ensuring every collaboration advance Changi's digital ecosystem growth strategies.
• Drive top‑of‑mind recall and visibility of Changi's Digital Ecosystem through sustained publicity, content updates, and outreach initiatives.
• Provide seamless content and operational support across enterprise marketing campaigns and product initiatives, ensuring all updates remain fresh, accurate, and impactful.
• Contribute to monetisation efforts by supporting digital advertising sales, including campaign execution, asset readiness, and performance tracking.
• Support steering/coordination efforts for our Digital Ecosystem to align & communicate our strategic priorities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in digital marketing, campaign management, or partnerships.
• Strong understanding of digital engagement, gamification, and cross‑channel marketing.
• Experience in content management, campaign execution, and digital channel optimisation.
• Excellent project management, communication, and stakeholder management skills.
• Analytical mindset with the ability to derive insights from campaign and user data.
• Creative flair with keen acumen on customer‑centricity.
• Proficiency in Adobe Photoshop, Illustrator, Premier Pro, Figma (or any other design/video editing software) would be a bonus.