Senior Area Manager, Perfume Travel Retail, South-East Asia

BULGARI SOUTH ASIAN OPERATIONS PTE LTD; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading luxury brand in Singapore is looking for a Travel Retail Senior/Area Manager to enhance brand visibility and drive sales across Southeast Asia. In this role, you will lead strategic account development, manage budgets and forecasts, and motivate a diverse sales team. The ideal candidate will possess strong negotiation skills and at least 5 years of experience in Travel Retail or similar sectors. Join us to grow your career in a dynamic and culturally rich environment.

Qualifications

• A minimum of 5 years of relevant experience in Travel Retail or Retail is required.
• Strong negotiation skills are essential.
• Ability to coach, motivate, and drive performance of a multi-national sales team.

Responsibilities

• Develop the Brand relationship with the retailer to ensure excellent brand penetration.
• Achieve annual sales targets, monitor inventory levels, and develop assortment plans.
• Manage and motivate a diverse team consisting of Sales Executives and Retail supervisors.

Skills

Negotiation skills

Understanding of Southeast Asia business culture

Ability to build strong relationships

Team motivation

Education

Degree

Job description

As the Travel Retail Senior/ Area Manager, Parfums Southeast Asia, you are a team manager, business leader, thorough negotiator, and brand advocate. You are responsible of strategic key accounts development (travel retail operators) in the assigned markets, and for maximizing Sell-out in assigned doors to grow market share, ranking and productivity of each counter in the area.

What you can expect from the role:

• Develop the Brand relationship with the retailer, securing excellent brand penetration and visibility within a multi-country perimeter
• Develop a yearly joint business plan with the retailer to align on strategy, drive sell-out leveraging the brand authority, the product marketing plan, the activation calendar and the brand agenda
• Achieve annual sales targets (sell-out and sell-in), monitor inventory levels, and develop and discuss assortment plans with retailers.
• Negotiate T&C and manage A&P/ Trade Opex budgets and P&L, ensuring the best possible profitability by optimising and controlling the expenses
• Manage accurately Forecasts and T&E
• Protect the Brand image and reputation with an adequate business follow-up and execution in POS
• Manage and motivate a team consisting of a Sales Executive in the office, Retail supervisors, and perfume consultants in the field.
• Drive performance and monitor key KPIs of the region and key top doors, through weekly/monthly business reviews

We are looking forward to meeting you.

• A minimum Degree with a minimum of 5 years of relevant experience in Travel Retail or Retail is required.
• Keen Interest and good understanding of the Southeast Asia business culture to secure strong partnerships with operators
• Strong negotiation skills
• A global vision/understanding of the business and ability to build strong on-field actions
• Ability to build good & constructive work relationships among Southeast Asia cultures
• Ability to coach, motivate and drive the performance of a multi-national sales team