Senior Analytics Lead — Enterprise Sales & Measurement

Google Inc.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

A global technology company in Singapore is seeking a Senior Analytical Lead to develop measurement strategies and drive advertising effectiveness across various sectors. You will collaborate with clients to understand their goals and provide insights using data analytics. The ideal candidate has extensive experience in media analytics, excellent problem-solving skills, and a solid background in statistical analysis. This role offers a dynamic work environment where you can make an impact focusing on customer success and innovative solutions.

Qualifications

• 8 years of experience in media analytics, advertising sales, digital media, consulting, or financial analysis.
• Experience with offline measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), attribution.
• 10 years of experience in measurement with exposure to the South East Asia (SEA) market is preferred.

Responsibilities

• Build relationships with client stakeholders and understand their business goals.
• Develop customized measurement frameworks and roadmaps for clients.
• Design and execute A/B and multivariate tests to optimize campaign performance.

Skills

Media analytics

Problem-solving

Statistical analysis

Data visualization

Client relationship management

Education

Bachelor's degree or equivalent

Tools

SQL

R

Python

Google Analytics

Google Ads

Job description

A global technology company in Singapore is seeking a Senior Analytical Lead to develop measurement strategies and drive advertising effectiveness across various sectors. You will collaborate with clients to understand their goals and provide insights using data analytics. The ideal candidate has extensive experience in media analytics, excellent problem-solving skills, and a solid background in statistical analysis. This role offers a dynamic work environment where you can make an impact focusing on customer success and innovative solutions.