Senior Account Director

VAYNERMEDIA APAC PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A global creative agency is seeking a Senior Account Director in Singapore to manage multiple accounts and drive client relationships. With a minimum of 6 years of experience in media or advertising, the role requires strong skills in business strategy, media planning, and relationship building. This position emphasizes a hands-on approach and a digital-first strategy, ensuring client needs are consistently met while fostering a collaborative team environment. The ideal candidate has a passion for social media and an entrepreneurial spirit.

Qualifications

• 6+ years of relevant experience in media or advertising field.
• Account management experience in the APAC advertising landscape.
• Proficiency in written, verbal, and presentation skills.

Responsibilities

• Lead multiple accounts in the APAC market.
• Manage overall client’s business and deliver for their needs.
• Build valuable long-term relationships with senior clients.

Skills

Business strategy

Digital media planning

Media buying

Relationship building

Negotiation skills

Presentation skills

Analytical skills

People management

Job description

What’s up? We’re VaynerMedia! We are a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently‑owned agency was founded in 2009 and has offices in New York, Los Angeles, London, Singapore, Australia, Thailand, Japan and Mexico City. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world‑class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +300, servicing a diverse client all around the region.

The PITCH

Our amazing client partnership team is looking forward to collaborating with a “people first” Senior Account Director to lead multiple exciting accounts in our growing APAC market. This is a full time role based in Singapore and with a reporting role to the Head of Consulting.

Here’s your first brief --

Responsibilities

• Big thinker yet hands‑on in execution.
• Natural entrepreneurial spirit and love for social media.
• Overall leader who runs the day to day, keeping the wheels moving and your client and team motivated.
• Gatekeeper of the brand equity and quality control of work prior to it leaving the building.
• Manages overall client’s business, ensuring that we are delivering for the client’s business everyday.
• Navigate a portfolio of brands within a larger conglomerate or business group, and be deeply informed on the client’s business, including all campaign performance, any competitive, as well as product cycle
• Deep and more proactive understanding of the client’s business outside of our campaigns or the marketing context.
• Proactively identify needs of the client and business to sell‑through incremental campaign opportunities to clients, that help them achieve the most efficient returns & results on their overall marketing dollars, while delivering best in class work that help grow client business
• Strong foundational and working knowledge of creative and media across major digital and social channels. Well versed in common marketing and media principles with a strong understanding of the social media platforms and their ecosystems.
• You will build valuable long term client relationships working with senior clients who understand the broader strategic opportunities of an audience lead, digital first approach and the role it can play in driving business results.
• Act as the escalation point for your day to day clients for any issues within your teams, taking a problem‑solving attitude and approach.
• You will focus on the strategic direction of the accounts and drive innovation and the Vayner way through everything you do.
• Help drive regular agency reviews with the client, ensuring that they effectively illustrate the agency's capabilities and successes in meeting client’s goals.
• The brand guardian - knowing what keeps your clients awake, knowing their competitors and keeping your teams up to speed on the latest trends and developments in their sectors.
• Working closely with your strategic leads to make sure we are monitoring the performance of our work, spotting trends and optimising when needed.
• Assisting in the development of key account plans that identify client needs, highlighting areas for support or new activities internally in order to help drive continued growth and client confidence.
• Working closely with your Client Partnerships Director to inspire, motivate, and mentor your teams and help them to achieve the account objectives.
• Oversee the execution of projects, working closely with your project directors to ensure the team are clear on the tasks at hand, that things are set up for success, that the finances are understood.
• Regularly review the WIP and understand the profitability of your account, working closely with your Client Partnership Director to manage your account P&L day to day.
• Spot opportunities for growth beyond what is briefed, looking at where you can cross sell other Vayner services in order to drive incremental revenue and where more senior support is needed working with your Client Partnerships Director to open up these opportunities.
• Directly line manage or indirectly manage all client service team members within your client portfolios, performing regular feedback loops on them.
• Collaborate with the team leaders in other departments (Strategy, Creative, Production, Project Management, Analytics/Insights, Media) to improve and execute on client deliverables, process, and output.
• Contribute to the continued growth and stability of VaynerMedia, by being empowered to make decisions that are best for the company both today and tomorrow.
• The account cheerleader - Evangelising the work you are doing across the agency, keeping everyone informed and excited about the great work the team are doing on TikTok, driving relevant recognition, PR, awards etc
• Keep VaynerMedia values at the core of what you do, that restless energy and desire push boundaries and to do more, but also the ability to muck in with the team.
• Grow relationships, have fun and participate in VaynerMedia social engagement.

Your Experience

• 6+ years of relevant work experience in the media or advertising field, including an account management experience in the APAC advertising landscape.
• Competencies:
• Business strategy, digital asset management, digital media planning and buying.
• Proficiency in written, verbal and presentation skills.
• Strategic sales planning, pipeline management, relationship building, digital market knowledge, negotiation skills, presentation skills, analytical skills.
• People management
• Worked with teams in complex, multi-geography, multi-cultural environments.

What you should know about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.