Sales and Marketing Executive

CATERING SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A catering solutions company in Singapore is seeking a Social Media Manager with 5+ years of experience in digital marketing and social media management. The ideal candidate will oversee social media platforms like Facebook and Instagram, generating engaging content and interacting with audiences. They should have a Bachelor's degree in marketing and be proficient in tools like Canva and Adobe. Strong project management and communication skills are essential for enhancing brand visibility.

Qualifications

• 5+ years of proven success in sales and business development, preferably in F&B or hospitality.
• Advanced proficiency in digital marketing and social media software.
• Experience in the F&B industry is an advantage.

Responsibilities

• Manage social media platforms (Facebook, Instagram, Google).
• Generate content for digital marketing and social media.
• Conduct competitor analysis and market strategy.

Skills

Digital marketing skills

Social media management

Project management

Creative writing

Communication skills

Education

Bachelor’s degree in marketing or related field

Tools

MS Office

Canva

Adobe

Job description

Responsibilities

• Task: Manage social media platforms (Facebook, Instagram and Google).
• Business listings and reviews.
• Increase presence on Tripadvisor and other such platforms.
• Competitor analysis/Strategy.
• Promotions and other misc.
• Generate content (editorial copy and visual design) for digital marketing and social media platforms. Includes basic photography.
• Other ad hoc duties assigned by the director
• Suggest promotions
• Build relationships with media, influencers, and partners to enhance brand visibility.

Social Media

• Complete management of social media platforms
• Content calendar.
• Posting and replying.
• Community engagement.

Business listings and reviews

• Management of Google My business and review sites (to be discussed).
• Monitoring and replying to reviews (Google, Tripadvisor, Facebook/Instagram etc).

Reporting

• Monthly report with audience insights, actions and recommendations moving forward.

Competitor analysis

• Identify competitors, their products and their presence on social media
• Identify competitor’s promos/new products

Requirements

• Bachelor’s degree in marketing, Business, or a related field.
• 5+ years of proven success in sales and business development. preferably in F&B, hospitality, or lifestyle brands. Strong project management skills
• Good creative, writing and copywriting skills
• Advanced computer proficiency. Skilled in digital marketing/social media software as well as presentation software.
• Excellent proficiency in MS Office, Canva and Adobe
• Experience/exposure in the F&B industry will be an advantage
• A confident communicator and persuasive negotiation