Sales Manager - F&B

SEARCH AVENUE PRIVATE LIMITED; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading manufacturer in the food & beverage sector in Singapore is seeking a driven F&B Sales Manager to expand sales and strengthen key accounts. The ideal candidate will have at least 5 years of sales leadership experience in the F&B industry and a proven track record in new business development. Responsibilities include leading a sales team, developing sales strategies, and building long-term partnerships with key clients. The position requires excellent communication and negotiation skills along with a valid driving license.

Qualifications

• Minimum 5 years of sales leadership experience in the F&B industry.
• Proven track record in new business development and key account management.
• Self-motivated, results-driven, and commercially astute.

Responsibilities

• Lead and grow sales across F&B and hospitality sectors.
• Develop and execute sales strategies to achieve targets.
• Build strong, long-term relationships with key accounts.

Skills

Sales leadership experience in the F&B industry

New business development

Key account management

Team management capabilities

Communication skills

Negotiation skills

Presentation skills

Job description

Overview

Location: East

Working Hours: Mon - Fri, 8.30am - 5.45pm; Sat, 8.30am - 2.30pm (Once every 4 weeks)

Our client is a leading manufacturer and solutions provider of products, trusted by F&B brands, hospitality groups, and food service operators across Asia. As they continue to expand their footprint in the food & beverage sector, they are looking for a driven F&B Sales Manager to lead growth, strengthen key accounts, and build long-term partnerships.

Key Responsibilities

• Lead and grow sales across F&B and Hospitality sector including cafés, restaurants, central kitchens, distributors, and hotels
• Develop and execute sales strategies to achieve revenue and market share targets
• Identify, develop, and penetrate new markets using your industry network
• Build strong, long-term relationships with key accounts and decision-makers
• Lead, coach, and motivate a sales team to deliver consistent performance
• Oversee contract negotiations, renewals, and new business agreements
• Develop effective sales strategies through market and competitor analysis
• Handle customer escalations, feedback, and service recovery professionally
• Provide timely sales forecasts, performance reports, and market insights to management
• Represent the company at industry events, trade shows, and customer engagements
• Collaborate with internal stakeholders to resolve sales, delivery, and operational matters

Requirements

• Minimum 5 years of sales leadership experience in the F&B industry
• Proven track record in new business development and key account management
• Self-motivated, results-driven, and commercially astute
• Strong leadership, coaching, and team management capabilities
• Excellent communication, negotiation, and presentation skills
• Possess a valid Class 3 driving licence and own vehicle

Interested candidates kindly click APPLY NOW to submit your latest CV.

We regret that only shortlisted candidates will be notified.

Search Avenue Pte Ltd

EA License No.: 25C2695

EA Registration No.: R25157669 [Amanda Wee]