Sales Manager

FIERA MILANO ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A prominent events management company in Singapore is seeking a motivated Sales Manager to drive sales strategy in the design and architecture sector. The role involves identifying new business opportunities, managing client relationships, and leading negotiations to achieve revenue targets. Ideal candidates will have a strong sales background, excellent communication skills, and knowledge of the exhibitions industry. This full-time position offers growth potential within the company and is on-site at Marina Bay Sands.

Qualifications

• Minimum 3 years of B2B conference and exhibition or sponsorship sales experience.
• Familiarity with market research and business development.
• Detail-oriented with organizational skills to meet deadlines.
• Prior experience in the design, architecture, or events sector is an asset.

Responsibilities

• Help design and drive the overall sales strategy.
• Identify and convert new business opportunities.
• Deepen relationships with existing clients.
• Lead contract negotiations through to closure.

Skills

Sales

Client relationship management

Negotiation skills

Communication skills

Presentation skills

Organizational skills

Time management

Interpersonal skills

Proficiency in CRM tools

Job description

If you are a highly motivated, results-driven professional with a passion for the architecture and interior design industry, we encourage you to apply.

We are seeking an experienced and well connected individual with strong relationships across the design, furniture, interior design, architecture, and tradeshow sectors, supported by a proven track record in event sales.

The ideal candidate is a proactive hunter with the ambition to grow and expand an existing client portfolio, and who is motivated by attractive rewards for meeting and exceeding targets. There is also clear potential for growth into senior roles for candidates whose next career step aligns with this path.

About Fiera Milano Asia Pacific & Events

Fiera Milano Asia Pacific sets out to manage a portfolio of international exhibitions, conferences, and trade events across sectors including design, lifestyle, furniture, architecture, hospitality, industrial technology, and food. Our events, held across Asia, bring together exhibitors, buyers, and industry professionals to foster business growth, networking, and knowledge exchange.

Event Description

FIND - Design Fair Asia is a premier platform showcasing contemporary design trends and innovations. Dedicated to connecting suppliers of furniture, lighting, kitchen, bathroom, and homeware with the flourishing Asian market, the event opens pathways for business expansion in the region.

Hosted at the prestigious Marina Bay Sands, Sands Expo & Convention Centre in Singapore, FIND - Design Fair Asia gathers the regional architecture and design community in a lively environment.

It serves as a hub for inspiration, networking, and business opportunities.

For more details, visit www.designfairasia.com.

Role Description

This is a full-time, on-site Sales Manager role based in Singapore. Reporting to senior sales manager / director, you will help design and drive the overall sales strategy to secure exhibitors, sponsors, and strategic partners. The position focuses on proactively identifying and converting new business opportunities, deepening relationships with existing clients, and leading contract negotiations through to closure.

You will work closely with the marketing and event operations teams to align campaigns, ensure seamless delivery of sold commitments, and consistently hit or exceed revenue targets. Additionally, you will keep a close watch on market trends, pricing movements, and competitor activity to refine positioning and maintain the fair’s competitive edge.

This role has no direct management responsibility but may involve mentoring of early career individuals which may become direct reports and supervision of an extensive sales agent network.

Qualifications

• Experience in sales, client relationship management, and negotiation skills.
• Familiarity with market research, business development, and creating effective sales strategies.
• Strong communication, presentation, and interpersonal skills to engage with stakeholders successfully.
• Detail-oriented with organizational and time management abilities to meet deadlines.
• Proficiency in CRM tools and a solid understanding of the design or events industry is advantageous.
• Extensive experience (min. 3 years) in B28 conference and exhibition or sponsorship sales
• Strong knowledge of and familiarity with the dynamics throughout the traditional furniture and interior design sectors, architecture, manufacturing brands or distributors is desired
• A solid understanding of the tradeshow and exhibition industry including managing sales agents
• Previous responsibility for ambitious sales targets, demonstrating ability to consistently meet and exceed these targets
• Collaborate with the marketing team to develop effective marketing strategies to attract exhibitors.
• Coordinate with the event team to ensure seamless execution of exhibitions.
• Build and maintain strong relationships with clients, ensuring high levels of customer satisfaction and resolve client issues or concerns promptly and professionally.
• Ability and proven experience of working with a wide range of cultures.
• Ability to manage multiple projects simultaneously.
• Prior experience in the design, architecture, or events sector is an asset.

About Fiera Milano:

Fiera Milano has been organising, hosting and managing international events in Italy and worldwide since 1920. Fiera Milano is one of Europe’s leading exhibition and conference companies, recognized for its world-class venues, deep industry expertise, and a diversified portfolio of trade shows and events. The Group combines venue management, exhibition organisation, and event services into a fully integrated model supporting more than 50 international trade fairs and major congresses every year. Its exhibition district in Rho and the MiCo Convention Centre in Milan rank among the most advanced in the world, hosting global leaders across design, lifestyle, furniture, hospitality, food, fashion, industrial technology, and more.

Each year, the Group brings together tens of thousands of exhibitors across more than 50 exhibitions and draws millions of visitors, while generating substantial economic and social impact through its exhibition platform.

Fiera Milano is also the official venue for Milano Cortina 2026, hosting key Olympic competitions including ice hockey and speed skating. Across Europe and globally, Fiera Milano is committed to delivering high-quality events, sustainability, digital innovation, and long-term industry development.

Application

Do note that Fiera Milano Asia Pacific is currently not accepting any talent that is located outside of Singapore for this position. Interested candidates please apply with an updated CV to: [e-mail]