Sales Executive – FMCG (Fresh Produce)

Greenphyto Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading fresh produce distributor in Singapore is seeking a Sales Executive to drive sales in the FMCG sector. The ideal candidate will have 2-3 years of sales experience, strong customer relationship skills, and a background in food-related industries. This role requires excellent communication and negotiation abilities, as well as a passion for food and sustainability. Competitive compensation and opportunities for growth are offered.

Qualifications

• At least 2–3 years of sales experience in FMCG, fresh produce, or food-related industries.
• Proven track record in account management and business development.
• Strong network with supermarkets, distributors, or foodservice operators is an advantage.

Responsibilities

• Develop and manage sales pipelines with major supermarket chains, distributors, and foodservice partners.
• Build and maintain strong customer relationships to drive repeat sales.
• Identify new business opportunities and negotiate contracts.
• Coordinate with operations for smooth order fulfilment.
• Monitor market trends to inform sales strategies.
• Achieve sales targets and contribute to revenue growth.
• Represent the brand at trade fairs and customer meetings.

Skills

Communication skills

Negotiation skills

Interpersonal skills

Organizational skills

Time-management skills

Proficiency in MS Office

Familiarity with CRM tools

Education

Diploma/Degree in Business or Marketing

Tools

MS Office

Google Workspace

Job description

Role

As a Sales Executive, you will play a pivotal role in expanding our distribution of fresh vegetables into FMCG retail and food channels. You will:

• Develop and manage sales pipelines with major supermarket chains, distributors, and foodservice partners.
• Build and maintain strong customer relationships to drive repeat sales and long-term partnerships.
• Identify new business opportunities, negotiate contracts, and close sales deals.
• Coordinate with operations and supply chain teams to ensure smooth order fulfilment and timely delivery.
• Monitor market trends, competitor activities, and customer feedback to inform sales strategies.
• Achieve sales targets and contribute to revenue growth of our FMCG channel.
• Represent the brand professionally at trade fairs, in-store promotions, and customer meetings.

Qualifications & Experience

• Diploma/Degree in Business, Marketing, or related field preferred.
• At least 2–3 years of sales experience in FMCG, fresh produce, or food-related industries.
• Proven track record in account management and business development.
• Strong network with supermarkets, distributors, or foodservice operators is an advantage.

Skills & Attributes

• Excellent communication, negotiation, and interpersonal skills.
• Results-driven with the ability to work independently and under pressure.
• Strong organizational and time-management skills.
• Proficiency in MS Office/Google Workspace; familiarity with CRM tools is a plus.
• Passionate about food, agriculture, and sustainability.
• Must possess a valid driving license (advantage for client visits and store checks).