Sales Executive (FMCG)

Unifood International (S) Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food distribution company in Singapore is seeking a proactive Key Account Executive/Manager to drive business growth through strong partnerships with retailers. You will lead operations, optimize trade visibility, and ensure effective execution of sales strategies. Ideal candidates should have at least 5 years of experience in FMCG with strong analytical and communication skills.

Qualifications

• Minimum 5 years’ experience in FMCG (Modern Trade) with proven account management success.
• Demonstrated track record of managing and growing modern trade accounts.
• Able to work independently under pressure with strong problem-solving ability.

Responsibilities

• Develop and implement key account strategies to strengthen relationships with retailers.
• Lead and manage promoters and merchandising teams to deliver effective in-store execution.
• Achieve and exceed sales targets by managing trade promotion budgets effectively.
• Create short- and mid-term business plans to unlock account potential.
• Track and analyze sales performance, distribution, and promotional effectiveness.

Skills

Account management

Strong analytical skills

Excellent communication skills

Problem-solving ability

Negotiation skills

Education

Diploma/Degree in Business or a related field

Job description

Overview

Unifood International (S) Pte Ltd – Sembawang

Job Summary: We are seeking a proactive and dynamic individual to join our team as a Key Account Executive/Manager. In this role, you will be responsible for driving business growth through strong partnerships with modern trade and western pharmacy retailers. You will lead field operations, guide promoters and merchandisers, and ensure effective execution of sales and marketing strategies that maximize ROI.

Responsibilities

• Account Management: Develop and implement key account strategies to strengthen relationships with retailers, expand distribution, and ensure seamless communication and execution.
• Team Leadership: Lead and manage promoters and merchandising teams to deliver effective in-store execution, optimize trade visibility, and maximize promotional impact.
• Sales & ROI Growth: Achieve and exceed sales targets by managing trade promotion budgets effectively, ensuring maximum return on investment.
• Strategic Planning: Create short- and mid-term business plans to unlock account potential across all brands and store formats.
• Performance Monitoring: Track and analyze sales performance, distribution, and promotional effectiveness. Conduct regular business reviews with key customers.
• Problem-Solving & Insights: Identify operational challenges within accounts and provide timely, practical solutions.
• Collaboration: Work cross-functionally with internal stakeholders to align account strategies with company objectives.

Requirements

• Diploma/Degree in Business or a related field.
• Minimum 5 years’ experience in FMCG (Modern Trade) with proven account management success.
• Demonstrated track record of managing and growing modern trade accounts.
• Strong analytical, organizational, and commercial acumen.
• Excellent communication, negotiation, and presentation skills.
• Able to work independently under pressure with strong problem-solving ability.
• Team player with a collaborative mindset.