Sales Executive

THE SUKHA HOUSE PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

An organic food company based in Singapore is seeking a Sales Executive to drive new business development in cafes, restaurants, and specialty food stores. The role requires 2–5 years of experience in FMCG or HORECA sales and strong business development skills. The candidate should be self-motivated and possess excellent communication abilities, with proficiency in English and the ability to speak additional languages as a plus. The position offers a competitive salary along with attractive sales commissions and opportunities for professional growth.

Benefits

Competitive base salary

Attractive sales commissions

Professional growth and development opportunities

Flexibility in managing sales pipeline

Qualifications

• Minimum 2–5 years of sales experience in FMCG or HORECA.
• Experience in selling to F&B outlets or specialty food retailers is advantageous.
• Proficiency in English; Mandarin or other local languages is a plus.

Responsibilities

• Identify and secure new accounts in cafes and restaurants.
• Manage and grow existing customer relationships.
• Conduct sales visits and product tastings.

Skills

Business development and prospecting skills

Interpersonal and communication skills

Negotiation and presentation skills

Proficient in Microsoft Office

Education

Diploma or Bachelor's Degree (any field)

Job description

Roles & Responsibilities

Job Responsibilities

• Drive New Business Development: Identify, prospect, and secure new accounts in cafes, restaurants, eateries, organic food stores, and specialty grocers.
• Manage Existing Accounts: Take over a small baseline portfolio of existing café and eatery customers; maintain strong relationships and grow sales volume.
• Conduct Sales Visits & Presentations: Meet with owners, chefs, and purchasing managers to introduce products, conduct tastings, and close deals.
• Expand Distribution Channels: Focus on penetrating underserved segments such as HORECA (Hotels, Restaurants, Cafes), health-focused eateries, and organic food players.
• Achieve Sales Targets: Meet and exceed monthly and quarterly sales and new account acquisition targets.
• Market Intelligence: Provide feedback on market trends, competitor activities, and customer preferences to support business strategy.
• Coordinate Internally: Work closely with operations, logistics, and customer service teams to ensure smooth order fulfilment and customer satisfaction.

Requirements

Experience

• Minimum 2–5 years of sales experience, preferably in:
• FMCG (Fast-Moving Consumer Goods)
• <; Beverage distribution
• HORECA / Foodservice sales (selling to cafes, restaurants, eateries)
• Prior experience selling to F&B outlets or specialty food retailers is highly advantageous.

Skills & Competencies

• Strong business development and prospecting skills – comfortable with cold outreach and opening new accounts.
• Excellent interpersonal and communication skills; able to build rapport with diverse stakeholders.
• Self-motivated, independent, and results-oriented.
• Good negotiation and presentation skills.
• Comfortable with regular on-the-ground sales activities (customer visits, product demos, tastings).
• Proficient in Microsoft Office (Excel, PowerPoint, Word).

Other Requirements

• Must be based in Singapore and willing to travel regularly for customer visits.
• Proficiency in English is required; ability to converse in Mandarin or other local languages/dialects is a plus.
• Valid driving license is an advantage but not mandatory.

What We Offer

• Competitive base salary + attractive sales commissions tied to new sales and account growth.
• Opportunity to be part of a mission-driven company in the growing organic and sustainable food sector.
• Supportive team environment with room for professional growth and development.
• Flexibility and autonomy in managing your sales pipeline and customer relationships.

How to Apply

Interested candidates are invited to submit their updated resume/CV along with a brief cover letter highlighting your relevant sales experience (especially with cafes, restaurants, or FMCG) via the "Apply Now" button.

Application Subject Line (if emailing)

"Application – Sales Executive (New Channels), The Sukha House"

We regret that only shortlisted candidates will be notified.

Additional Information

Career Level: Mid-Level

Qualification: Diploma, Bachelor's Degree (any field)

Years of Experience: 2–5 years

Job Type: Full-Time, Permanent

Job Specialisations: Sales – Corporate, Sales – Retail/General, FMCG