Sales Development Representative-Malaysia

SensorFlow; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading technology company in Singapore is looking for a Sales Development Representative to join their dynamic sales team. The role involves identifying and qualifying potential customers while nurturing relationships to facilitate high-quality meetings for Account Executives. Candidates should have 5+ years in B2B sales or lead generation, strong communication skills, and proficiency in CRM systems. This position offers rapid career progression under experienced mentorship and the opportunity to work with innovative technology in energy management.

Benefits

Fast career growth

Dynamic team environment

Direct mentorship

Impactful work in sustainability

Qualifications

• 5+ years in a B2B sales or lead generation role, ideally in SaaS or IoT.
• Excellent written and verbal communication skills.
• Comfortable using CRM systems and sales engagement platforms.

Responsibilities

• Identify target prospects and conduct outreach campaigns.
• Schedule product demos and maintain accurate CRM data.
• Collaborate with Sales and Marketing teams and meet KPIs.

Skills

B2B sales experience

Lead generation

Communication skills

CRM systems proficiency

Persuasive outreach abilities

Competitive mindset

Tools

LinkedIn Sales Navigator

HubSpot

Job description

Job Description

SensorFlow is a pioneering technology company revolutionising energy efficiency and smart automation for buildings across Asia and beyond. We help hotels and commercial properties reduce energy costs, optimise operations, and achieve their sustainability goals through cutting-edge IoT solutions and AI-driven analytics.

Role Overview

We are seeking a highly motivated Sales Development Representative (SDR) to join our fast-growing sales team. As an SDR at SensorFlow, you will proactively identify and qualify potential customers, nurture relationships, and set high-quality meetings for our Account Executives. This role reports directly to Luke Milligan, AVP of Sales, providing direct mentorship and exposure to advanced sales strategies in the smart building technology sector.

Responsibilities

• Research and identify target prospects across key verticals (hospitality, commercial real estate, etc.) using tools like LinkedIn Sales Navigator and CRM databases
• Launch multi-channel outreach campaigns (calls, emails, LinkedIn) to engage decision makers
• Conduct discovery calls to understand needs, pain points, and buying readiness
• Use qualification frameworks (such as BANT or MEDDIC) to ensure prospects fit SensorFlow’s Ideal Customer Profile (ICP)
• Schedule product demos and consultative sessions for Account Executives, ensuring seamless handovers
• Log activities, update lead status, and track interactions in HubSpot (or applicable CRM) to maintain accurate data for forecasting
• Collaborate closely with Sales and Marketing teams, providing feedback on campaign performance and market insights
• Meet and exceed daily, weekly, and monthly KPIs tied to outreach activities, qualified opportunities, and meetings booked

Requirements

• 5+ years in a B2B sales or lead generation role (SDR, BDR, Inside Sales), ideally in SaaS, IoT, or energy solutions; outstanding fresh graduates will also be considered
• Excellent communication skills, both written and verbal, with strong listening and persuasive outreach abilities
• Comfortable using CRM systems, email sequencing tools, and sales engagement platforms
• Competitive, ambitious, and thrives in a target-driven environment
• Quick learner with a strong interest in emerging technology, sustainability, and smart automation

What We Offer

• Opportunity to make a meaningful impact by helping businesses reduce energy consumption and achieve their sustainability targets
• Fast career growth with direct mentorship under the AVP of Sales
• A dynamic, supportive team environment that celebrates success
• The chance to work with innovative technology that is disrupting traditional energy management