RETAIL OPERATIONS MANAGER

MENTON INTERNATIONAL LLP; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading heavy equipment company in Singapore is seeking a Sales & Marketing professional to build customer relationships and develop marketing strategies for business growth. The ideal candidate should have a minimum of 3 years of experience in sales and marketing, particularly in the heavy equipment sector, and be knowledgeable in digital marketing tools. This role requires strong analytical skills to monitor trends and identify new business opportunities.

Qualifications

• Minimum 3 years of Sales & Marketing experience.
• Good understanding of the heavy equipment sector.
• Knowledgeable in digital marketing tools and platforms.
• Familiar with Singapore market dynamics.

Responsibilities

• Build and maintain strong relationships with customers.
• Monitor sales performance and develop strategies.
• Develop sales forecasts for business planning.
• Identify new business opportunities to increase revenue.
• Conduct market research to track customer needs and competitors.

Skills

Sales & Marketing

Digital Marketing Tools

Market Research

Customer Relationship Management

Job description

• Build and maintain strong relationships with customers to ensure repeat business and customer loyalty.
• Continuously monitor sales performance, analyze trends, and develop strategies to address any gaps.
• Develop accurate sales forecasts to guide business planning and ensure strategic resource allocation.
• Identify and seize new business opportunities to expand market share and revenue streams.
• Work closely with internal teams to ensure that customer agreements are executed smoothly.
• Conduct in-depth market research to identify potential business opportunities, track competitor activities, and assess customer needs.
• Develop and implement marketing strategies that elevate brand awareness, drive lead generation, and enhance customer engagement.
• Ensure consistent messaging and maintain the brand's integrity across all marketing channels.
• Leverage digital marketing platforms—such as websites, social media, and SEO—to engage targeted audiences and boost online sales.
• Coordinate and participate in industry events, trade shows, and conferences to promote the company's portfolio of products.
• Min. 3 years of Sales & Marketing experience
• Good understanding of the heavy equipment sector, its market trends, and regulations
• Knowledgeable in digital marketing tools and platforms
• Comprehensive understanding of marketing principles such as brand management, market research, and digital marketing
• Well-versed in the Singapore market dynamics including economic conditions and competitive landscape