Regional Marketing Manager, APAC and Japan

Bruker Corporation; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

A global scientific instruments leader is seeking a Regional Marketing Manager for APAC and Japan to drive marketing strategy and execution for its Spatial Biology portfolio. The candidate will develop marketing programs, produce sales enablement materials, and coordinate events to enhance brand presence and growth across the region. A minimum of 8 years in marketing, fluency in Japanese, and strong digital marketing skills are required.

Qualifications

• Demonstrated track record in market expansion and customer engagement.
• Strong capabilities in market analysis and budget management.
• Experience in leveraging digital marketing tools for life science markets.

Responsibilities

• Create and implement marketing programs tailored to regional needs.
• Develop targeted promotional campaigns that resonate with local audiences.
• Plan and deliver high-quality regional events and seminars.

Skills

Market Development

Strategic Planning

Digital Marketing Competence

Communication Skills

KOL Relationship Development

Education

University degree in a relevant scientific field

Minimum of 8 years of marketing experience

Tools

Marketo

Salesforce

Job description

Overview

Bruker is enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Brukers high-performance scientific instruments and high-value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular and microscopic stages in close cooperation with our customers. Bruker is enabling innovation, improved productivity and customer success in life science, molecular research, applied and pharma applications, microscopy and nano‑analysis, and in industrial applications as well as in cell biology, preclinical imaging, clinical phenomics, proteomics research and clinical microbiology.

Today worldwide more than 9,700 employees are working on this permanent challenge at over 90 locations on all continents. Bruker continues to build upon its extensive range of products and solutions, its broad base of installed systems and a strong reputation among its customers. Being one of the world’s leading analytical instrumentation companies, Bruker is strongly committed to fully meet its customers’ needs and to continue to develop state‑of‑the‑art technologies and innovative solutions for today’s analytical questions.

Bruker is seeking a Regional Marketing Manager APAC and Japan to lead the strategy and implementation of all regional marketing activities throughout the Greater APAC region. Reporting directly to the Director of Downstream Marketing, the Regional Marketing Manager will work closely with the district commercial leader to align regional business objectives with targeted, impactful marketing execution. This role is essential in driving demand revenue growth and brand presence for Bruker Spatial Biology’s portfolio, which includes spatial biology (AtoMx, CosMx, CellScape, GeoMx) and bulk (nCounter) products through strategic, data‑driven marketing efforts. This position can be based in Singapore or Tokyo / Yokohama, Japan.

Responsibilities

Essential Responsibilities

• Develop and Execute Regional Marketing Programs: Create and implement both strategic and tactical marketing programs tailored to regional needs using an array of methods, channels and formats to increase brand visibility and engagement.
• Positional and Promotional Campaigns: Develop targeted positioning and promotional campaigns leveraging diverse marketing methodologies, formats and media channels that resonate with local audiences and align with corporate brand goals.
• High-Impact Sales Enablement Materials: Produce compelling product positioning, effective sales tools, engaging marketing collateral and customer‑facing presentations that empower sales teams and enhance customer understanding.
• Execution of Regional Events and Seminars: Plan and deliver high‑quality user meetings, seminars and other regional events to educate and engage current and potential customers, fostering a deeper connection to the brand.
• Account-Specific Marketing Initiatives: Collaborate with Regional Account Managers, District Sales Managers, Distribution Sales Managers and Field Application Scientists to create and execute account‑focused marketing programs that meet specific client needs and drive customer retention and growth.
• Support for New Product Launches: Coordinate with the commercial sales team to support new product launches ensuring alignment with strategic objectives and maximizing market impact.
• Market Intelligence and Data Analysis: Collect, analyze and interpret market intelligence, customer segmentation, insights and data analytics to inform and continuously enhance marketing strategies for a highly innovative life sciences organization.

Requirements

• Proven Market Development: Demonstrated track record of successful market expansion and customer engagement within the genomics and proteomics sectors, with experience in spatial biology a plus.
• Strategic and Tactical Marketing Experience: Strong abilities in strategic planning, implementing tactical plans and developing content tailored for various channels to meet regional needs.
• End-to-End Program Execution: Skilled in designing, executing and measuring comprehensive marketing programs; ability to engage stakeholders across the business for seamless planning, impactful execution and precise measurement.
• Digital Marketing Competence: Experience in leveraging digital marketing tools and strategies, ideally using Marketo and Salesforce to support life science markets across the APAC region.
• Local Market Insight and Language Skills: Fluency in Japanese along with a strong understanding of Japanese business dynamics are preferred.
• KOL Relationship Development: Proven track record in building relationships with key opinion leaders (KOLs) and executing advocacy campaigns to elevate brand visibility and reputation in target markets.
• Business and Market Acumen: Strong capabilities in market analysis, financial planning and budget management to support informed decision‑making and strategic planning.
• Team-Oriented Communicator: Demonstrates excellent communication skills and collaborates effectively with cross‑functional teams.
• Educational Background and Industry Experience: Holds a university degree in a relevant scientific field with over three years of experience in the life sciences industry, ideally focusing on genomics and proteomics.
• Technical Market Knowledge: Comprehensive understanding of genomics and proteomics applications, including spatial biology, gene expression and protein expression.
• Action-Oriented and Resilient: Shows a strong drive for results, takes ownership of key initiatives and perseveres through challenges to achieve goals.
• Self-Management and Organization: Demonstrates a high degree of self‑motivation, organization and attention to detail to manage multiple priorities in a fast‑paced environment.
• Travel Flexibility: Willingness to travel within the APAC region up to 30–50% of the time to align closely with local teams and drive strategy execution.

Qualifications

• Degree in Marketing, Business Administration or a related field with relevant industry experience in life sciences and biology.
• Minimum 8 years or more of marketing experience in genomics/proteomics, with spatial biology experience a plus.
• Proven success in regional marketing and distributor engagement in APAC.
• Fluency in Japanese language preferred to support the Japanese‑speaking stakeholders and run marketing campaigns in the Japan market.
• Proficiency with digital marketing tools (e.g., Marketo, Salesforce).
• Strong organizational skills and ability to manage multiple priorities.
• Willingness to travel up to 30–50% within the APJ region.

Bruker is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status and other legally protected characteristics.