Regional Field & Client Marketing Head, Director

Citigroup Inc.; Singapore; Hybrid; SGD 150,000 - 200,000; Full time

Job summary

A global financial services leader in Singapore is seeking a Director, Regional Field & Client Marketing Head. This role involves leading marketing teams to enhance client engagement and driving regional growth for diverse products and services. The ideal candidate has 15+ years of experience, with a strong background in banking and a proven ability to lead and motivate teams. This position offers significant career development opportunities and aims to make a real impact in the financial sector.

Benefits

Comprehensive learning and development resources

Volunteerism opportunities

Qualifications

• 15+ years of experience in marketing.
• 5+ years in a leadership position in Marketing.
• Experience in banking or financial services.

Responsibilities

• Lead regional marketing efforts and new client acquisition.
• Drive demand generation and multi-channel marketing activities.
• Develop and manage strategic marketing programs.

Skills

Leadership

Analytical mindset

B2B marketing

Team management

Client engagement

Education

Bachelor's/University degree

Master’s degree

Job description

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

As the leading treasury, trade, and securities services bank offering the world’s largest network, we manage the banking needs of global clients across 96 countries in 144 currencies. We enable payments of our clients worth $5 Trillion daily, and we provide Trade Services to 97% of the top 500 companies in Forbes Global 2000.

We are the #1 in Transaction Banking for Institutional clients and have some of the most innovative solutions in the industry. If you are interested in working for an industry leader who is shaping the future, we are interested in hearing from you.

We’re currently looking for a high caliber professional to join our team as Director, Regional Field & Client Marketing Head – Hybrid (Internal Job Title: Regional Head Marketing Senior Group Manager- C15) based in Singapore. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decisions and manage your financial well‑being to help plan for your future. For instance:

• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

The Asia Head of Field and Client Marketing will lead the marketing teams located in Asia North, Asia South, and Japan by driving awareness for Citi’s Services products and services.

The Asia Head of Field and Client Marketing will be responsible for driving regional client growth for one of the world’s largest global banks. This role will manage the regional revenue and demand generation teams who are responsible for multi‑channel marketing activities including event planning and execution, corridor marketing, RFP support, local content creation, customer testimonials.

As a senior, strategic, hands‑on leader, you will partner with other leaders and stakeholders across Citi Services to build, execute, and measure integrated, highly targeted marketing activities that drive customer acquisition, retention, and expansion.

You will work cross‑functionally with other Regional Teams, Product Marketing, Global Campaigns, Sales, and Customer Success to drive measurable ROI on investments. You’ll also navigate unforeseen obstacles gracefully in a fast‑paced and rapidly changing environment. This role will report directly to the Global Director of Field and Client Marketing and is a highly visible leadership role within the Citi Marketing organization which will have a significant impact on the long‑term growth of the fast‑growing business.

In this role, you’re expected to:

• Proven leader and motivator with extensive experience driving revenue and demand through large, highly‑matrixed organizations.
• An analytical mindset who prioritizes marketing’s ability to drive revenue over winning hearts and minds or managing brands.
• Experience in organizations with a complex, strategic sale where best practices AND technology define a client’s success.
• Significant experience working with large, global enterprises.
• Hire, develop, and lead a diverse global team of highly talented marketing professionals across demand generation, campaign marketing, and digital marketing.
• Scale our regional marketing efforts, define, and improve KPIs, manage a significant acquisition budget, and assume primary responsibility for exceeding pipeline opportunity goals each quarter.
• Develop and execute programs to drive pipeline and closed revenue, leveraging key channels such as digital advertising, paid search, web marketing, email marketing, nurturing, video, webinars, direct mail, events, field activities and more.
• Partner closely with Product Marketing, Regional and Sales leaders to define campaign priorities and promote new products and features to new and existing clients.
• Experience developing and managing client advocacy and loyalty, as well as delivering nurture programs.
• Drive continual improvement in lead conversion rates, close rates and other KPIs.
• Align closely with Sales and Regional partners to execute an effective Account‑Based Marketing (ABM) strategy.
• Work with the inside sales team on lead follow up and ensure alignment to campaign strategies.
• Demonstrate a strong commitment to ongoing sales and marketing alignment.

As a successful candidate, you’d ideally have the following skills and exposure

• 15+ years of experience
• At least 10 years’ experience in the banking, financial services or the technology industry, with 5+ years in a leadership position in Marketing
• B2B infrastructure marketing experience to Treasurers, CIOs, CTOs, and procurement leaders is important.
• Additional qualification/s in marketing, communications, finance, investments will be considered favorably.
• Extensive experience in marketing and communications with strong, recent experience working for a private bank or dealing with high end clients.
• Extensive experience of running private client events is essential. Experience with digital delivery and digital client engagement programs.
• A proven track record and understanding of all the disciplines in the marketing mix. Complete understanding of financial products and services
• Education: Bachelor's/University degree, Master’s degree preferred

Competency Skills:

• Strong managerial skills to lead a regional team
• Ability to influence people across a wide range of functions and disciplines, especially those who do not directly report to you
• Ability to manage multiple, simultaneous, long‑term initiatives and priorities activities
• Desire to work in a collaborative environment supporting multiple individuals
• Ability to think critically and solve non‑traditional problems/bridge key gaps

This job description provides a high‑level review of the types of work performed. Other job‑related duties may be assigned as required.

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Take the next step in your career, apply for this role at Citi today

https://jobs.citi.com

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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