Pursuit Marketing Strategist

Carlson Wagonlit Travel (Hauptsitz Deutschland) / CWT Beheermaatschappij B.V. Deutschland; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global travel services company is seeking a Pursuit Marketing Specialist in Singapore. This role involves crafting tailored marketing strategies to enhance bid win rates in the sales process. Responsibilities include developing marketing plans, conducting research, and collaborating with various internal teams. Ideal candidates will have a background in B2B marketing, a degree or equivalent experience, and fluency in English and Chinese. The position promises a creative environment and impactful interaction with key stakeholders.

Qualifications

• Minimum 3 years of working experience in a B2B marketing and/or communications role.
• Previous experience with a sales-driven organisation is preferred.
• Fluent in both English and Chinese, written and spoken.

Responsibilities

• Develop and apply market and competitor insight to each specific pursuit.
• Support the creation of bespoke marketing engagement plans.
• Track and evaluate the effectiveness of each engagement activity.

Skills

Excellent communication and interpersonal skills

Strong influencing and persuasive skills

Design skills (Adobe InDesign)

Project management in cross-functional environment

Ability to conceive creative concepts

Education

Degree or comparable experience

Professional marketing and communications qualifications

Job description

A global travel services company is seeking a Pursuit Marketing Specialist in Singapore. This role involves crafting tailored marketing strategies to enhance bid win rates in the sales process. Responsibilities include developing marketing plans, conducting research, and collaborating with various internal teams. Ideal candidates will have a background in B2B marketing, a degree or equivalent experience, and fluency in English and Chinese. The position promises a creative environment and impactful interaction with key stakeholders.