Programmatic Advertising Lead

BITSMEDIA PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A tech firm for digital services to Muslims is seeking a Programmatic Ads Lead in Singapore. This role involves developing and executing ad monetization strategy for the Muslim Pro app, managing the programmatic ad stack with tools like Google Ad Manager, and optimizing revenue through data-driven decisions. Candidates should have over 5 years of experience in programmatic monetization, strong analytical skills, and the ability to communicate effectively with senior stakeholders.

Qualifications

• 5+ years of hands-on experience in programmatic ad monetization.
• Expert-level knowledge of Google Ad Manager (GAM) and AdMob.
• Good analytical and quantitative skills for data-driven decisions.
• Excellent communication and presentation skills.

Responsibilities

• Develop and execute ad monetization strategy for the Muslim Pro app.
• Manage programmatic ad stack with focus on Google Ad Manager and AdMob.
• Continuously monitor performance metrics and optimize yield.
• Implement and manage ad mediation solutions with Prebid.
• Collaborate closely with Product, Engineering, and Data teams.
• Manage a team of 2 executives to run ads operations.

Skills

Programmatic ad monetization

Google Ad Manager (GAM)

AdMob

Ad mediation

Analytical skills

Communication skills

Education

Bachelor’s degree in Business, Marketing, Statistics or related field

Tools

Tableau

Looker

Job description

About Us

Founded in 2009, Bitsmedia develops purpose-driven technology that supports Muslims around the world in practising their faith with ease and intention. The company is best known for Muslim Pro, the leading Muslim lifestyle app with over 170 million downloads globally, offering essential tools and content that guide users in their daily spiritual lives.

Within Muslim Pro, Bitsmedia launched Qalbox in 2022, a dedicated video platform that provides educational and spiritually enriching content — from Quranic recitations and tafsir to hadith studies, Arabic lessons and expert-led discussions — making Islamic knowledge more accessible to a global audience. Qalbox also explores faith in modern life, spiritual well-being and personal growth, offering guidance rooted in Islamic teachings to help users connect their faith to everyday experiences.

In 2025, Bitsmedia became a certified B Corporation, reflecting its commitment to building products that serve the global Muslim community responsibly and sustainably. Headquartered in Singapore, with offices in Kuala Lumpur and Jakarta, Bitsmedia continues to grow its ecosystem of digital services for Muslims worldwide.

About The Role

As the Programmatic Ads Lead, you will be the strategic owner of the entire advertising revenue stream for the Muslim Pro app. Reporting directly to the CEO, you will have a significant impact on the company's bottom line. Your responsibilities will include:

• Strategy & Ownership: Develop and execute a comprehensive ad monetization strategy to maximize revenue while preserving user experience. You will own the ad revenue P&L for the Muslim Pro app.
• Ad Stack Management: Oversee and manage our entire programmatic ad stack, with a primary focus on Google Ad Manager (GAM) and AdMob.
• Yield Optimization: Continuously monitor and optimize key performance metrics such as show rate, match rate, fill rate, and eCPM. You will use a data-driven approach to identify and act on performance trends.
• Mediation & Bidding: Implement and manage sophisticated ad mediation waterfalls and in-app bidding solutions, with a strong emphasis on scaling our Prebid setup.
• Ad Format Innovation: Strategize, test, and roll out new and innovative ad formats (e.g., rewarded video, native, interstitial) to create new revenue opportunities.
• Stakeholder Collaboration: Work closely with our Product, Engineering, and Data teams to ensure seamless implementation of the ad strategy and optimal ad placements within the app.
• Reporting: Provide regular, high-level performance reports and strategic recommendations directly to the CEO and senior leadership team.
• Team Management: You will manage / work closely with a team of 2 executives to run the programmatic ads operations.

Requirements

• 5+ years of hands-on experience in programmatic ad monetization, specifically for mobile applications.
• Expert-level knowledge of Google Ad Manager (GAM) and AdMob is essential.
• Deep understanding of ad mediation, waterfall management, and hybrid models to maximize yield.
• Good analytical and quantitative skills; you are comfortable generating reports, analyzing large datasets, and making data-driven decisions.
• A strategic mindset with the ability to see the bigger picture and translate it into an actionable roadmap.
• Excellent communication and presentation skills, with the ability to articulate complex concepts to senior stakeholders.
• Bachelor’s degree in Business, Marketing, Statistics, or a related field, or equivalent relevant experience.

Great If You Also Have

• Experience with other major ad networks and mediation platforms (e.g., AppLovin MAX, Unity LevelPlay).
• Direct experience implementing and managing in-app bidding solutions, particularly Prebid.
• Familiarity with Business Intelligence tools like Tableau or Looker.
• A solid understanding of the broader ad tech ecosystem (DSPs, SSPs, Ad Exchanges).
• Knowledge of video ad standards such as VAST and VPAID.

We regret that only shortlisted candidate will be notified.