Products and Programs Marketing Lead

Apple; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading technology company is seeking a Marketing Lead for Products and Programs in Singapore. This role focuses on driving strategic marketing efforts for product launches across APAC. Your responsibilities include managing campaigns, collaborating with various departments, and analyzing data to optimize strategies. Ideal candidates should have over 7 years of experience, with strong omni-channel marketing and project management skills. Join a diverse team dedicated to innovation and inclusion.

Qualifications

• 7+ years experience in marketing, ideally within Asia.
• Strong online and outbound marketing expertise.
• Excellent written and verbal communication skills.
• Strong project management capabilities with tight deadlines.
• Ability to analyze data trends to inform strategies.

Responsibilities

• Develop and manage strategic marketing campaigns.
• Collaborate with cross-functional teams for aligned messaging.
• Innovate ways to drive traffic for marketing impact.
• Track and report on key campaign metrics for insights.

Skills

Omni-channel marketing

Digital marketing

Program management

Data analysis

Presentation skills

Education

BA/BS or equivalent experience

MBA

Job description

Summary

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry‑leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Description

As the Marketing lead for Products and Programs, you will drive the strategic development and marketing efforts for all our product launches, product momentum, and affordability programs across APAC including Apple Trade In and financing.

Responsibilities

• Develop and manage strategic marketing campaigns that drive traffic, engagement and conversion at Apple Retail and drive the end‑to‑end process to ensure work is executed flawlessly, on time
• Collaborate with cross‑functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Store Operations, Commercial and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives
• Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels
• Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement

Minimum Qualifications

• 7+ years experience, with at least 4 years of omni‑channel marketing experience in a multi‑market capacity, ideally within Asia
• Expertise in online and outbound marketing channels and digital marketing touchpoints
• Strong written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders alike
• Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines
• Able to analyze data and identify performance trends that inform marketing strategies and new tactics

Preferred Qualifications

• Track record of leading strategic conversations with a wide range of people in different fields and across levels
• Able to analyze data and identify performance trends that inform marketing strategies and new tactics
• Proven experience leading, managing and measuring large‑scale marketing initiatives
• Experienced in developing clear, concise marketing and creative briefs
• Able to connect dots between information, different work streams, and key partners to inform the work
• BA/BS or equivalent experience, MBA a plus

Apple is an equal opportunity employer that is committed to inclusion and diversity. Apple provides reasonable accommodations to applicants with disabilities and in accordance with local requirements. Apple is a drug‑free workplace.