Products and Programs Marketing Lead

Apple Inc.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading technology company in Singapore is seeking a Marketing lead for Products and Programs. This role involves driving the strategic development and marketing efforts for product launches across APAC, focusing on enhancing customer engagement. The ideal candidate should possess over 7 years of marketing experience, strong communication skills, and a proven track record in managing marketing initiatives across multiple markets. The position focuses on collaborating with various teams to ensure alignment and effective execution of marketing strategies.

Qualifications

• 7+ years experience in marketing, with at least 4 years in omni-channel marketing across multiple markets.
• Expertise in online and outbound marketing channels.
• Strong written and verbal communication skills for presentations.

Responsibilities

• Develop and manage strategic marketing campaigns driving traffic and engagement.
• Collaborate with cross-functional teams for alignment on business strategies.
• Track campaign metrics to identify trends and opportunities for improvement.

Skills

Omni-channel marketing experience

Strong communication skills

Program and project management skills

Data analysis skills

Job description

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.We are the marketing engine that drives Retail commercial marketing programs across new product introductions, affordability programs, and key seasonal campaigns at Apple Retail - across apple.com, the Apple Store online, in the Apple Store app, and in stores.

Description

As the Marketing lead for Products and Programs, you will drive the strategic development and marketing efforts for all our product launches, product momentum, and affordability programs across APAC including Apple Trade In and financing.

Responsibilities

• Develop and manage strategic marketing campaigns that drive traffic, engagement and conversion at Apple Retail and drive the end-to-end process to ensure work is executed flawlessly, on time
• Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Store Operations, Commercial and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives
• Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels
• Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement

Minimum Qualifications

• 7+ years experience, with at least 4 years of omni-channel marketing experience in a multi market capacity, ideally within Asia
• Expertise in online and outbound marketing channels and digital marketing touchpoints
• Strong written and verbal communication skills; skilled at building and delivering compelling presentations to partners and leaders alike
• Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines
• Able to analyze data and identify performance trends that inform marketing strategies and new tactics

Preferred Qualifications

• Track record of leading strategic conversations with a wide range of people in different fields and across levels
• Able to analyze data and identify performance trends that inform marketing strategies and new tactics
• Proven experience leading, managing and measuring large-scale marketing initiatives
• Experienced in developing clear, concise marketing and creative briefs
• Able to connect dots between information, different work streams, and key partners to inform the work

Apple is an equal opportunity employer that is committed to inclusion and diversity. Apple provides reasonable accommodations to applicants with disabilities and in accordance with local requirements. Apple is a drug-free workplace.