Product Operation Manager, SMB Growth

TikTok; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading social media platform in Singapore is looking for a strategic partnerships expert to help Small and Medium Business (SMB) customers grow. The role requires substantial experience in user growth and affiliate strategies, with exceptional communication skills. Candidates should be data-driven and solution-oriented, capable of collaborating across teams. Join a company committed to creativity and inclusion, fostering a dynamic environment for personal and professional growth.

Qualifications

• Substantial experience in user growth, affiliate growth, or channel sales.
• Exceptional communication skills for engaging with leadership and teams.
• Familiarity with social media and digital advertising.
• Data-driven mindset for conducting in-depth analysis.
• Proven experience in problem-solving and strategy development.

Responsibilities

• Establish and scale a global third-party partner program.
• Identify new strategic partnership opportunities.
• Manage a diverse partner portfolio effectively.
• Develop regional understanding for partners and segments.
• Collaborate with cross-functional teams for onboarding partners.

Skills

User growth on digital platforms

Affiliate growth

Channel sales

Agency recruitment

Data analysis

Problem-solving skills

Communication skills

Job description

Responsibilities

Team Introduction: As part of the Monetization Product, the SMB Product Growth team is positioned to help Small to Medium Business customers grow with TikTok through personalized, actionable, and effective guidance.

1. Establish and scale a global third-party partner program, focused on new advertiser acquisition and revenue growth.
2. Identify new strategic partnership opportunities and develop comprehensive execution plans.
3. Manage a diverse partner portfolio, ranging from enterprise-level companies to individual content creators, by designing and implementing commission structures, acquisition strategies, and growth initiatives.
4. Develop a deep understanding of the nuances across different regions, countries, and partner segments.
5. Collaborate closely with cross-functional teams, including Sales, Marketing, and Creator groups, to identify and onboard relevant publishers, brands, and partners.

Qualifications

1. Substantial experience and expertise in one or more of the following areas: user growth on digital platforms, affiliate growth, channel sales, or agency recruitment.
2. Exceptional communication skills, with the ability to effectively engage with both internal and external leadership, collaborate with cross-functional teams, and build influence.
3. Familiarity with social media, mobile applications, and advertising product sales (including self-serve platforms, and digital advertising purchased via auctions/bidding). Experience with Small and Medium-sized Businesses (SMB) is preferred.
4. Data-driven mindset with the ability to conduct in-depth data analysis, derive insights, and synthesize findings through clear and concise communication.
5. Solution-oriented professional with proven experience in problem-solving and strategy development.
6. Detail-oriented approach, focused on improving internal processes and providing feedback while developing solutions for clients.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.