Product Marketing Specialist (Consumer Market)

ASUS GLOBAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading technology firm in Singapore is seeking a Product Marketing Specialist to drive go-to-market strategies and achieve marketing objectives. This role involves collaboration with sales and marketing teams, analyzing consumer insights, and creating marketing materials. The ideal candidate has a degree in Marketing, at least 3 years of experience, and a passion for technology.

Qualifications

• At least 3 years of experience in marketing.
• Strong understanding of retail, events, and digital marketing.
• Self-driven and passionate about impacting business with data.

Responsibilities

• Develop and execute overall GTM strategy.
• Work closely with sales and marketing to achieve GTM targets.
• Gather and analyze consumer and market insights.

Skills

Retail marketing

Digital marketing

Communication

Presentation

Project management

Team management

Education

Degree in Marketing

Job description

About the Job

As the Product Marketing Specialist, you are responsible in driving successful products go-to-market, achieving both marketing objectives and business targets. You possess deep understanding in the industry and trends, along with excellent knowledge in 360 marketing, from traditional to modern approach. You will be a product expert domain with passion in everything technology. You will be working with the product team closely to come up with GTM plans, designing product line-up, identification of target audience and sales channels, setting pricing and promotions.

Duties & Responsibilities

• Develop and execute overall GTM strategy to drive alignment of local go-to-market products plans based on global marketing direction
• Work in close collaboration with sales and marketing to achieve GTM targets
• Gather and analyse actionable consumer and market insights to integrate with marketing planning
• Copywrite, develop and maintain marketing materials to support all communications
• Plan and coordinate vendor and marketing development funds to support overall marketing activities
• Coordinate marketing support to business development and sales teams

Skills & competencies

• Degree in Marketing or relevant faculties
• Possesses strong understanding of retail, events, and digital marketing
• Strong passion and knowledge in tech is a plus
• Understand the industry dynamics
• Outstanding skills of communication, presentation, collaboration, project management and team management
• At least 3 years of experience in marketing
• Self-driven, passionate about impacting business with data