Product Marketing Specialist | Beauty Electronics MNC (East) | Hybrid– SY

Rapid Recruitment Asia Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading multinational company in Singapore is seeking a passionate Product Marketing Executive to oversee the full product lifecycle and drive growth and market share in the consumer electronics sector. The ideal candidate will manage marketing strategies, partner with cross-functional teams, and track market trends. A Bachelor's degree in Marketing or Business and proven experience in product marketing are required. Send your resume to the provided email address to apply.

Qualifications

• Proven experience in product marketing within the consumer electronics sector.
• Strong exposure to full product lifecycle management.
• Proficient in digital marketing tools and techniques.

Responsibilities

• Develop and execute regional product marketing strategies.
• Manage the end-to-end product lifecycle.
• Partner with cross-functional teams to define product positioning.

Skills

Product Marketing

Analytical Skills

Project Management

Digital Marketing

Education

Bachelor’s degree in Marketing, Business or related discipline

Job description

Product Marketing Executive (MNC | Consumer Electronics)

We are looking for a passionate and results-oriented Product Marketing Executive to join a leading multinational company in the consumer electronics space. You will oversee the full product lifecycle and drive growth, visibility, and market share across the region.

Key Responsibilities

• Develop and execute regional product marketing strategies that align with global brand direction and local market needs.
• Manage the end-to-end product lifecycle, including market research, product planning, launch, and post-launch performance review.
• Partner with cross-functional teams (sales, product, marketing, and regional stakeholders) to define product positioning, messaging, and go-to-market plans.
• Track market trends, competitor activities, and consumer insights to refine product and campaign strategies.
• Plan and implement marketing campaigns (including digital, promotions, and events) to increase product awareness and drive sales.
• Manage product marketing budgets and monitor ROI to ensure effective use of resources.
• Prepare regular reports and presentations for senior management, highlighting product performance, insights, and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Proven experience in product marketing within the consumer electronics sector, with strong exposure to full product lifecycle management.
• Strong analytical, communication, and project management skills.
• Proficient in digital marketing tools and techniques.
• Able to work collaboratively across functions and manage multiple projects in a fast-paced environment.

If you are a strategic, sales-driven marketer with solid experience in consumer electronics, we would love to hear from you.

Please send your resume to [e-mail].

Kindly note that only shortlisted candidates will be notified.

Rapid Recruitment Asia Pte Ltd (EA License No. 16C8261)
Sharon Yip Shi Yun (EA Reg.No.R23112131)