Product Marketing Executive (Pharmaceutical)

Dynamic Human Capital Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking an individual to support and execute marketing strategies. The role involves collaborating with various teams, conducting market research, and fostering relationships with key stakeholders. Candidates should have a Diploma or Degree in Business, Marketing, or related fields, with a strong understanding of digital marketing. The position requires strong strategic and analytical skills in a competitive environment, offering opportunities for growth and dynamic challenges.

Qualifications

• Digital Marketing knowledge or experience is a pre-requisite.
• Proactive, dynamic and agile, with a strong passion to excel.
• Possess strong strategic, analytical and forecasting skills.

Responsibilities

• Support & execute annual Go-To-Market strategy for assigned products.
• Create and execute trade/marketing plans to drive growth.
• Conduct consumer insights research to support brand development.
• Identify growth opportunities and develop plans to gain market share.
• Foster relationships with Key Opinion Leaders.
• Support new product launches.
• Monitor marketing utilization effectively.
• Collaborate with sales, supply chain, and regulatory teams.
• Provide weekly sales trend reports.
• Support sales team through joint-calls.

Skills

Strong strategic skills

Analytical skills

Forecasting skills

Interpersonal skills

Communication skills

Digital Marketing knowledge

Education

Diploma or Degree in Business, Marketing, Digital Marketing, Life Sciences or Pharmacy

Job description

Duties and Responsibilities:

To support & execute the annual Go-To-Market strategy for the assigned portfolio of products, based on segmentation principles, pricing strategy and other marketing concepts where applicable.

Work closely with superior to create and execute trade/marketing plans to drive growth of sales, market share and profits that is in line with the annual sales targets.

Support to conduct consumer/patients insight researches to support the brand development strategies.

To identify growth opportunities and develop plans to gain market share in the identified segments.

To foster and maintain strong relationship with Key Opinion Leaders.

To support the launch new products where applicable.

To support and monitor the utilization of marketing A&P effectively.

To collaborate and coordinate with sales, supply chain and regulatory teams to ensure execution of marketing plan and gaining maximum Return of Investment on marketing investment.

To provide weekly reports on: (a) portfolio sales trends and performance (b) tracking of execution plans

To support the sales team (Ethical & Pharmacy) through joint-calls in the field for at least 2 days/ month (once bi-weekly).

To perform any other duties as assigned by your superior and management.

Minimum Requirements:

Diploma/Degree qualified with a background in Business, Marketing, Digital Marketing, Life Sciences or Pharmacy.

Digital Marketing knowledge or experience will be a pre-requisite.

Possess strong strategic, analytical and forecasting skills and excel in execution.

Possess good interpersonal & communication skills in engaging both internal and external stakeholders.

Proactive, dynamic and agile, with a strong passion to excel in a highly commoditized and competitive business environment.