Principal, Blackstone Private Wealth Asia Pacific Marketing

Blackstone; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

A leading alternative asset manager in Singapore is seeking a motivated marketing professional to lead efforts for its Private Wealth business across APAC. This role focuses on educating advisors about private markets, designing client engagement initiatives, and supporting the sales team. Ideal candidates will have 15 years of experience, particularly in Asia, and a strong grasp of digital marketing strategies. Fluency in Chinese is advantageous. This full-time role offers a unique opportunity to shape the future of wealth management.

Qualifications

• 15 years of marketing experience.
• Extensive marketing experience in Asia focusing on intermediary audiences.
• Strong written and spoken communication skills; fluency in Chinese is advantageous.

Responsibilities

• Develop and execute integrated marketing strategies for private wealth solutions.
• Design and deliver impactful client engagement initiatives.
• Plan, manage and execute marketing campaigns tracking outcomes.

Skills

Business Development

Wealth Management

Sales Experience

Digital Marketing

Investment Experience

Organizational skills

Financial Services

Job description

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long‑term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic non‑investment‑grade credit, real assets and secondary funds, all on a global scale.

Business Unit: Blackstone Private Wealth

Job Description: Blackstone is seeking a motivated and experienced marketing professional to lead and support marketing efforts for Blackstone’s Private Wealth business (BXPW) in APAC with primary coverage for Southeast Asia and Australia and broader involvement across the region. This role offers an exciting opportunity to contribute to BXPW’s mission of delivering innovative private market solutions and exceptional service to wealth managers and their clients.

As a senior member of the BXPW APAC Marketing team, the role will play a strategic and execution‑focused role driving the development, implementation, and measurement of integrated marketing programs. These programs will focus on educating advisors and their clients about private markets and Blackstone’s solutions tailored for private wealth. The role also includes delivering impactful client engagement initiatives to support the firm’s distribution partners in their capital‑raising efforts.

The individual will collaborate closely with key stakeholders including sales, legal & compliance, public affairs, firm marketing and investment teams while serving as a trusted thought partner to the business. The role requires oversight of all initiatives to ensure timely, effective and rigorous execution supporting the Head of APAC Marketing in driving strategic priorities across the region.

Key responsibilities include but are not limited to:

• Develop and execute integrated marketing strategies to educate advisors and their clients on private markets and Blackstone’s private wealth solutions, leveraging regional expertise to craft tailored campaigns, content strategies and audience engagement plans.
• Design and deliver impactful client engagement initiatives including strategic events, distributor partnerships and external sponsorships to support capital‑raising efforts for distribution partners.
• Partner with sales leadership to align marketing strategies with business objectives and client acquisition goals across Southeast Asia, Australia and broader APAC.
• Collaborate with internal teams (e.g. legal & compliance, public affairs, firm marketing, investment teams) and the global BXPW marketing team to ensure alignment, consistency and activation of compelling marketing and educational content for the region.
• Oversee the BXPW regional website and drive digital marketing initiatives in partnership with the global digital marketing team, ensuring effective activation for each client segment.
• Plan, manage and execute marketing campaigns using the full marketing mix, tracking outcomes against defined success metrics and optimizing strategies to drive advisor engagement and client acquisition.
• Review and implement processes and workflows to enhance team efficiency while controlling and tracking marketing spend against the set budget.
• Mentor and guide junior marketing associates fostering professional growth and development within the team.

Qualifications:

• 15 years of marketing experience.
• Extensive marketing experience in Asia focusing on intermediary audiences, bringing deep knowledge of regional wealth and wholesale segments.
• Ability to work closely with and advise senior stakeholders.
• Ability to apply traditional as well as new and unique marketing approaches, including digital marketing strategies.
• Demonstrated interest in investments and solid knowledge across alternative investment products, financial services industry and capital markets.
• Knowledge of the regional regulatory and legislative landscape and understanding of financial promotions rules, marketing rules across Asia.
• Must have strong written and spoken communication skills; fluency in spoken and written Chinese language is advantageous.
• Ability to perform at a high level within a fast‑paced entrepreneurial culture with a focus on excellence.
• Ability to work in a global organisation managing multiple stakeholders and initiatives simultaneously against tight timelines.

The duties and responsibilities described here are not exhaustive and additional assignments, duties or responsibilities may be required of this position. Assignments, duties or responsibilities may be changed at any time with or without notice by Blackstone in its sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation and training. All Blackstone employees including but not limited to recruiting personnel and hiring managers are required to abide by this policy.

If you need a reasonable accommodation to complete your application please contact Human Resources at (US) 44 (0)(EMEA) or (APAC).

Depending on the position you may be required to obtain certain securities licenses if you are in a client‑facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or client questions.
• Marketing Blackstone funds to new or existing clients.
• Supervising or training securities‑licensed employees.
• Structuring or creating Blackstone funds/products.
• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case‑by‑case basis. Please speak with your Blackstone Recruiting contact with any questions.

To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered prefer not to say). Failure to provide this information may compromise the follow‑up of your application. When you have finished click Submit at the bottom of this form.

Key Skills: Business Development, Estate Law, Sales Experience, Trusts, Wealth Management, Financial Services, Organizational skills, Investment Experience, Banking, Securities Law, Financial Planning, Wills

Employment Type: Full‑Time

Experience: years

Vacancy: 1

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