PR & Events Lead — Brand Activation & Partnerships

LEGO; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A global toy company is looking for a PR & Events specialist in Singapore to drive brand awareness and execute impactful events. This role combines creativity and strategic communications to engage consumers and foster media relationships. Candidates should have experience in PR, marketing, and strong stakeholder collaboration skills. Join us to amplify brand visibility and deliver exciting consumer experiences while being part of a dynamic team dedicated to inspiring creativity and imagination.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Qualifications

• Solid experience in PR, events, partnerships, or integrated marketing preferred.
• Strong understanding of retail environment and omnichannel marketing.
• Proven track record in managing agencies, media, and partners.

Responsibilities

• Drive brand awareness through buzz and engagement initiatives.
• Develop effective PR communication plans for various activations.
• Manage external PR agencies and execute comprehensive PR plans.

Skills

PR management

Event planning

Media relations

Crisis management

Integrated marketing

Job description

A global toy company is looking for a PR & Events specialist in Singapore to drive brand awareness and execute impactful events. This role combines creativity and strategic communications to engage consumers and foster media relationships. Candidates should have experience in PR, marketing, and strong stakeholder collaboration skills. Join us to amplify brand visibility and deliver exciting consumer experiences while being part of a dynamic team dedicated to inspiring creativity and imagination.